Top Ads on Flip.id

Flip.id Background Introduction:

Flip adalah aplikasi untuk melakukan transfer antar bank tanpa biaya

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Flip.id has been advertising and marketing on Facebook for many years. And Flip.id has placed 48 of ads on the Facebook platform in the last month. In the past few years,Flip.id has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Flip.id on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Flip.id. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Flip.id.

BigSpy

1.Flip.id Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Flip.id  Flip.id  Flip.id
Page Categories  App Page  App Page  App Page
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Flip.id Marketing Objectives Analysis: 

Flip.id has been operating in App Page for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Flip.id best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Flip.id Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Bersama Flip, Ikhtiar Nambah Pemasukan di Masa Sulit  Bersama Flip, Ikhtiar Nambah Pemasukan di Masa Sulit Flip: Transfer Antar Bank Tanpa Biaya Admin 
Ad Copy Text  MAU JUALAN PULSA TAPI BINGUNG MULAI DARI MANA? PAKAI FLIP.ID AJA!! Sekarang, semua orang bisa denga...  MAU JUALAN PULSA TAPI BINGUNG MULAI DARI MANA? PAKAI FLIP.ID AJA!! Sekarang, semua orang bisa denga...  Sekarang, kamu yang memiliki rekening bank: - BCA - Mandiri - BNI - BRI - Jenius - BNI Syariah - Ma...
Link Description  N/A  N/A  N/A
Website Link  play.google.com  play.google.com  play.google.com
CTA  INSTALL_MOBILE_APP  INSTALL_MOBILE_APP  INSTALL_MOBILE_APP
Text Word Count 531  531  501
Like 4280  1752  3109

Flip.id Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Flip.id Top 1 ads got 4280 likes. Flip.id uses a sentence with the finishing touch title: “Bersama Flip, Ikhtiar Nambah Pemasukan di Masa Sulit”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Flip.id shared 531 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is INSTALL_MOBILE_APP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Flip.id should continue to optimize the ad content.

3.Flip.id Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-02-2020-06-19  2020-06-02-2020-06-13  2020-02-16-2020-06-13
Landing Page Link  http://play.google.com/store/apps/details?id=id.flip  http://play.google.com/store/apps/details?id=id.flip   http://play.google.com/store/apps/details?id=id.flip

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Flip.id are successful.

Flip.id Creative Analysis: 

Flip.id placed a Image ad in 2020-06-02-2020-06-19, and got 4280 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Flip.id Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Indonesia  Indonesia  Indonesia
Language  Indonesian  Indonesian  Indonesian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Flip.id has the best conversion in Indonesia, and can advertise more in Indonesia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Flip.id Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-02-2020-06-19  2020-06-02-2020-06-13  2020-02-16-2020-06-13
During  18 days  12 days 119 days 
Like  4280  1752  3109
Share  70  29  124
Comment  1148  406  334

Advertising effectiveness is a direct manifestation of advertising. Flip.id ‘s Top 1 ad received 4280 likes, 70 shares, 1148 comments in just 18 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Flip.id, helping Flip.id to grasp the ad data more clearly.