Top Ads on Flight Centre New Zealand

Flight Centre New Zealand Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Flight Centre New Zealand has been advertising and marketing on Facebook for many years. And Flight Centre New Zealand has placed 70 of ads on the Facebook platform in the last month. In the past few years,Flight Centre New Zealand has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Flight Centre New Zealand on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Flight Centre New Zealand. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Flight Centre New Zealand.

BigSpy

1.Flight Centre New Zealand Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Flight Centre New Zealand  Flight Centre New Zealand  Flight Centre New Zealand
Page Categories  Travel Agency  Travel Agency  Travel Agency
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Flight Centre New Zealand Marketing Objectives Analysis: 

Flight Centre New Zealand has been operating in Travel Agency for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Flight Centre New Zealand best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Flight Centre New Zealand Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  WIN* $1000 cash for your trip!  Airfares on sale! Discover the Bay of Islands 
Ad Copy Text  ***Captain's Club Exclusive*** Book in March for the chance to WIN* 1 of 5 $1000 cash prizes! Ste...  Check out the vibrant colours of South America or South Africa! Fly return to Santiago from only $12...  Head to the winterless north! Get 3 nights at 4 star Scenic Hotel Bay of Islands, plus Hole in the R...
Link Description  *T&C's apply.  *T&Cs apply  T&Cs apply. Sale ends 31 Mar 20.
Website Link  www.flightcentre.co.nz  ad.doubleclick.net  ad.doubleclick.net
CTA  LEARN_MORE  BOOK_TRAVEL  BOOK_TRAVEL
Text Word Count 215  155  158
Like 63  154  99

Flight Centre New Zealand Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Flight Centre New Zealand Top 1 ads got 63 likes. Flight Centre New Zealand uses a sentence with the finishing touch title: “WIN* $1000 cash for your trip!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Flight Centre New Zealand shared 215 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Flight Centre New Zealand should continue to optimize the ad content.

3.Flight Centre New Zealand Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-03-03-2020-03-12  2020-03-12-2020-03-12  2020-03-04-2020-03-04
Landing Page Link  https://www.flightcentre.co.nz/deals/cash-prize-competition?fbclid=IwAR373iR8SOkpeU5RE8Zf3slLGBDDBY3PMmDxeYADBt1jpG-vozT-VFe38sg  https://ad.doubleclick.net/ddm/trackclk/N34003.153842FACEBOOKNZ/B20173090.269494764;dc_trk_aid=464091757;dc_trk_cid=112117417;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=?fbclid=IwAR1b2ZYCGRy6UW-QT1l5nlRJ973PZ4T4CoEm7StDjvlHmrNktxG_dDnMF3M   https://www.flightcentre.co.nz/deals/kiwi-escapes?utm_source=display&utm_medium=banner&utm_campaign=fcbaseline&dclid=CKCogtHWgugCFQEaKgodlWIDqQ

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Flight Centre New Zealand are successful.

Flight Centre New Zealand Creative Analysis: 

Flight Centre New Zealand placed a Image ad in 2020-03-03-2020-03-12, and got 63 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Flight Centre New Zealand Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Flight Centre New Zealand has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Flight Centre New Zealand Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-03-2020-03-12  2020-03-12-2020-03-12  2020-03-04-2020-03-04
During  10 days  1 days 1 days 
Like  63  154  99
Share  15  1  2
Comment  10  3  6

Advertising effectiveness is a direct manifestation of advertising. Flight Centre New Zealand ‘s Top 1 ad received 63 likes, 15 shares, 10 comments in just 10 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Flight Centre New Zealand, helping Flight Centre New Zealand to grasp the ad data more clearly.