Top Ads on Flight Centre Australia

Flight Centre Australia Background Introduction:

We are the airfare experts. Visit us at www.flightcentre.com.au or call 1300 259 063 to start seeing the world.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Flight Centre Australia has been advertising and marketing on Facebook for many years. And Flight Centre Australia has placed 133 of ads on the Facebook platform in the last month. In the past few years,Flight Centre Australia has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Flight Centre Australia on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Flight Centre Australia. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Flight Centre Australia.

BigSpy

1.Flight Centre Australia Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Flight Centre Australia  Flight Centre Australia  Flight Centre Australia
Page Categories  Travel Company  Travel Company  Travel Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Flight Centre Australia Marketing Objectives Analysis: 

Flight Centre Australia has been operating in Travel Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Flight Centre Australia best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Flight Centre Australia Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Explore more of Australia with this EPIC beach holiday! ️  Get away to Cairns with this epic deal! Flight Centre Australia 
Ad Copy Text  Escape to Cairns and its beautiful beaches, with this EPIC holiday deal! ☀️️ ✔️ Return ai...  Escape to Cairns with this HOT holiday deal! ☀️ ✔️ Return airfare ✔️ 3-night stay at th...  Heading to London and looking for a side of beautiful British countryside? ➡️ Read this: http:...
Link Description  12320443  11809182  N/A
Website Link  ad.doubleclick.net  ad.doubleclick.net  travl.to
CTA  NO_BUTTON  NO_BUTTON  
Text Word Count 201  162  120
Like 33  264  913

Flight Centre Australia Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Flight Centre Australia Top 1 ads got 33 likes. Flight Centre Australia uses a sentence with the finishing touch title: “Explore more of Australia with this EPIC beach holiday! ️”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Flight Centre Australia shared 201 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is NO_BUTTON.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Flight Centre Australia should continue to optimize the ad content.

3.Flight Centre Australia Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Carousel
Ad Time   2020-03-15-2020-03-15  2020-03-08-2020-03-08  2020-03-07-2020-03-07
Landing Page Link  https://ad.doubleclick.net/ddm/socialclk?ds_aid=700000001672221&ds_e_ca_id=6104118198214&ds_e_ag_id=6171703542614&ds_e_ad_id=6171703588214&ds_e_ca_name=FCAU-2018-Tactical-Bundles-Domestic&ds_e_ag_name=Tactical-Cairns-QF+Sale-Bundle+-+Domestic-QF-MEL-Tier+1-559&ds_e_ad_name=Cairns-Bundle+-+Domestic-MEL-Explore+more+of+Australia+with+this+EPIC+beach+holiday%21+%F0%9F%8F%9D%EF%B8%8F-Automated+Creative&ds_sig=bfQ7YRI7Q65lSw&ds_dest_url=https%3A%2F%2Fwww.flightcentre.com.au%2Fproduct%2F12320443  https://www.flightcentre.com.au/product/11809182?gclid=CObrmP_siugCFc2UvAodA9IN0g&gclsrc=ds   https://www.flightcentre.com.au/travel-news/the-united-kingdom/every-traveller-to-london-needs-to-explore-one-of-these-11-day-trips

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Flight Centre Australia are successful.

Flight Centre Australia Creative Analysis: 

Flight Centre Australia placed a Image ad in 2020-03-15-2020-03-15, and got 33 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Flight Centre Australia Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  N/A  N/A  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Flight Centre Australia has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Flight Centre Australia Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-15-2020-03-15  2020-03-08-2020-03-08  2020-03-07-2020-03-07
During  1 days  1 days 1 days 
Like  33  264  913
Share  5  61  73
Comment  17  121  96

Advertising effectiveness is a direct manifestation of advertising. Flight Centre Australia ‘s Top 1 ad received 33 likes, 5 shares, 17 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Flight Centre Australia, helping Flight Centre Australia to grasp the ad data more clearly.