Top Ads on Fjord Line

Fjord Line Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Fjord Line has been advertising and marketing on Facebook for many years. And Fjord Line has placed 30 of ads on the Facebook platform in the last month. In the past few years,Fjord Line has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Fjord Line on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Fjord Line. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Fjord Line.

BigSpy

1.Fjord Line Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Fjord Line  Fjord Line  Fjord Line
Page Categories  Travel Agency  Travel Agency  Travel Agency
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Fjord Line Marketing Objectives Analysis: 

Fjord Line has been operating in Travel Agency for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Fjord Line best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Fjord Line Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Bestill fleksibel billett nå  Fleksibel billett Bergen - Hirtshals 
Ad Copy Text  YES! 16. juni åpner vi nesten alle våre ruter igjen. Nå kan du kjøpe fleksible billetter med mul...  YES! 16. juni åpner vi nesten alle våre ruter igjen. Nå kan du kjøpe fleksible billetter med mul...  YES! 16. juni åpner vi nesten alle våre ruter igjen. Nå kan du kjøpe fleksible billetter med mul...
Link Description  Finn din reise.  Det er bare å glede seg  Finn din reise.
Website Link  www.fjordline.com  www.fjordline.com  www.fjordline.com
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 175  175  175
Like 6  74  33

Fjord Line Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Fjord Line Top 1 ads got 6 likes. Fjord Line uses a sentence with the finishing touch title: “Bestill fleksibel billett nå”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Fjord Line shared 175 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Fjord Line should continue to optimize the ad content.

3.Fjord Line Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2020-06-02-2020-06-18  2020-06-14-2020-06-16  2020-06-07-2020-06-14
Landing Page Link  https://www.fjordline.com/nb/p/bestill-naa?utm_source=facebook&utm_medium=social&utm_campaign=2020_oppstart_hoysesong&utm_content=yes_vi_seiler_fb&fbclid=IwAR3yVUPQpBk-n7FENBSIDnGCv3TzTg_Qq4BImdRo0POxEC3D2ok5lH6_nqo  https://www.fjordline.com/nb/p/bestill-naa?utm_source=facebook&utm_medium=social&utm_campaign=2020_oppstart_hoysesong&utm_content=yes_vi_seiler_fb&fbclid=IwAR1e0PKH0mreJuJO9TQLfmQPkc7HcydI-Aa5i1qeMtc-GRsXiem88fjbhp0   https://www.fjordline.com/nb/p/bestill-naa?utm_source=facebook&utm_medium=social&utm_campaign=2020_oppstart_hoysesong&utm_content=yes_vi_seiler_fb&fbclid=IwAR2gnBcNNeEXLj7eCQd3Pbqu8qiL7Wqr-JNXEVL39OYqOQmnPq_YgdcxrXI

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Fjord Line are successful.

Fjord Line Creative Analysis: 

Fjord Line placed a Image ad in 2020-06-02-2020-06-18, and got 6 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Fjord Line Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  German  Norwegian  German

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Fjord Line has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Fjord Line Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-02-2020-06-18  2020-06-14-2020-06-16  2020-06-07-2020-06-14
During  17 days  3 days 8 days 
Like  6  74  33
Share  0  3  1
Comment  0  7  3

Advertising effectiveness is a direct manifestation of advertising. Fjord Line ‘s Top 1 ad received 6 likes, 0 shares, 0 comments in just 17 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Fjord Line, helping Fjord Line to grasp the ad data more clearly.