Top Ads on Five Star Senior Living

Five Star Senior Living Background Introduction:

Five Star Senior Living is a senior living services provider with more than 270 senior living communities throughout the United States.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Five Star Senior Living has been advertising and marketing on Facebook for many years. And Five Star Senior Living has placed 24 of ads on the Facebook platform in the last month. In the past few years,Five Star Senior Living has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Five Star Senior Living on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Five Star Senior Living. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Five Star Senior Living.

BigSpy

1.Five Star Senior Living Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Five Star Senior Living  Five Star Senior Living  Five Star Senior Living
Page Categories  Organization  Retirement & Assisted Living Facility  Retirement & Assisted Living Facility
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Five Star Senior Living Marketing Objectives Analysis: 

Five Star Senior Living has been operating in Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Five Star Senior Living best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Five Star Senior Living Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Click or Call to Schedule  Day In The Life eBook Five Star Senior Living 
Ad Copy Text  Forum at the Woodlands an Award winning resort -style senior living community  Interested in senior living but not sure what to expect? Check out our "Day in The Life" eBook to vi...  Follow us for healthy aging advice that’s as unique and vibrant as you.
Link Description  Welcome Home Let’s talk about senior living. For that, you want to love where you are, who surrounds you, and what you’re doing. Sounds like The Forum at The Woodlands in The Woodlands, Texas. The living and community spaces are elegant with just-right warmth. There’s so much to do and share h...  On the fence about senior living? See what all the fuss is about with our Day In The Life eBook.  Five Star Senior Living is a senior living services provider with more than 270 senior living communities throughout the United States.
Website Link  www.fivestarseniorliving.com  lp.fivestarseniorliving.com  www.facebook.com
CTA  LEARN_MORE  DOWNLOAD  LIKE_PAGE
Text Word Count 77  175  73
Like 4  11  15

Five Star Senior Living Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Five Star Senior Living Top 1 ads got 4 likes. Five Star Senior Living uses a sentence with the finishing touch title: “Click or Call to Schedule”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Five Star Senior Living shared 77 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Five Star Senior Living should continue to optimize the ad content.

3.Five Star Senior Living Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-04-14-2020-04-21  2019-07-01-2019-08-06  2019-03-29-2019-05-06
Landing Page Link  https://www.fivestarseniorliving.com/communities/tx/woodlands/the-forum-at-the-woodlands?fbclid=IwAR3dFCFsaZYUbEjJtCu0GmZNmbzCSbdgBOHssc2niSdBD2PBc1aTXCAkWf4  http://lp.fivestarseniorliving.com/day-in-the-life/chevy-chase?utm_source=facebook&utm_medium=ditl&utm_campaign=chevy_chase   https://www.facebook.com/5StarSeniorLiving/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Five Star Senior Living are successful.

Five Star Senior Living Creative Analysis: 

Five Star Senior Living placed a Image ad in 2020-04-14-2020-04-21, and got 4 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Five Star Senior Living Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Five Star Senior Living has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Five Star Senior Living Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-14-2020-04-21  2019-07-01-2019-08-06  2019-03-29-2019-05-06
During  8 days  37 days 39 days 
Like  4  11  15
Share  1  2  0
Comment  0  2  0

Advertising effectiveness is a direct manifestation of advertising. Five Star Senior Living ‘s Top 1 ad received 4 likes, 1 shares, 0 comments in just 8 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Five Star Senior Living, helping Five Star Senior Living to grasp the ad data more clearly.