Top Ads on Fiske Planetarium

Fiske Planetarium Background Introduction:

Fiske Planetarium, University of Colorado at Boulder

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Fiske Planetarium has been advertising and marketing on Facebook for many years. And Fiske Planetarium has placed 1 of ads on the Facebook platform in the last month. In the past few years,Fiske Planetarium has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Fiske Planetarium on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Fiske Planetarium. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Fiske Planetarium.

BigSpy

1.Fiske Planetarium Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Fiske Planetarium  Fiske Planetarium  Fiske Planetarium
Page Categories  Planetarium  -  -
Marketing Objectives Other  -  -
ECommerce Softwares  N/A  -  -

Fiske Planetarium Marketing Objectives Analysis: 

Fiske Planetarium has been operating in Planetarium for many years. The marketing objectives it uses most when placing Facebook ads are Other, -, and -.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Fiske Planetarium best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Fiske Planetarium Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Cosmic Kirtan Connection  -
Ad Copy Text  Full spectrum, live music, soothing, grooving, Sanskrit mantras, cosmic visuals for a multi-sensory ...  -  -
Link Description  https://www.colorado.edu/fiske/2019/01/28/cosmic-kirtan-connection-april-21  -  -
Website Link  www.colorado.edu  -  -
CTA  BUY_TICKETS  -  -
Text Word Count 1259  -  -
Like 26  -  -

Fiske Planetarium Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Fiske Planetarium Top 1 ads got 26 likes. Fiske Planetarium uses a sentence with the finishing touch title: “Cosmic Kirtan Connection”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Fiske Planetarium shared 1259 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BUY_TICKETS.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Fiske Planetarium should continue to optimize the ad content.

3.Fiske Planetarium Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  -  -
Ad Time   2019-04-01-2019-04-18  -  -
Landing Page Link  https://www.colorado.edu/fiske/2019/01/28/cosmic-kirtan-connection-april-21  -   -

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Fiske Planetarium are successful.

Fiske Planetarium Creative Analysis: 

Fiske Planetarium placed a Image ad in 2019-04-01-2019-04-18, and got 26 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Fiske Planetarium Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  -  -
Language  English  -  -

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Fiske Planetarium has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Fiske Planetarium Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-01-2019-04-18  -  -
During  18 days  -
Like  26  -  -
Share  4  -  -
Comment  1  -  -

Advertising effectiveness is a direct manifestation of advertising. Fiske Planetarium ‘s Top 1 ad received 26 likes, 4 shares, 1 comments in just 18 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Fiske Planetarium, helping Fiske Planetarium to grasp the ad data more clearly.