Top Ads on Fish & Chicks

Fish & Chicks Background Introduction:

Fish & Chicks brings an exciting array of Asian-infused Western food to an outlet near you. �

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Fish & Chicks has been advertising and marketing on Facebook for many years. And Fish & Chicks has placed 3 of ads on the Facebook platform in the last month. In the past few years,Fish & Chicks has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Fish & Chicks on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Fish & Chicks. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Fish & Chicks.


1.Fish & Chicks Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Fish & Chicks  Fish & Chicks  Fish & Chicks
Page Categories  Fish & Chips Restaurant  Fish & Chips Restaurant  Fish & Chips Restaurant
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  N/A

Fish & Chicks Marketing Objectives Analysis: 

Fish & Chicks has been operating in Fish & Chips Restaurant for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Fish & Chicks best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Fish & Chicks Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  صور اليوميات  Fish & Chicks Timeline Photos 
Ad Copy Text  Staying home during this period? No worries! We’ve got u covered! We deliver yummy food to you vi...  STANDBY FOR A SHOCKING BARGAIN!! Cum April 1st we are having an unbelievable offer good enough to sh...  no setting
Link Description  Staying home during this period? No worries! We’ve got u covered! We deliver yummy food to you via delivery apps! @grabfoodsg @foodpandasg @deliveroo_sg : @lisarosetea  STANDBY FOR A SHOCKING BARGAIN!! Cum April 1st we are having an unbelievable offer good enough to shout-out!! Enjoy a medley of our best-seller (original battered fish n chips) and our “ new” old-school (breaded fish n chips) set at an astonishing $10!!!! U.p is $15.80 !! OR Grab either one set at $5.90!! U.p $7.90.  Mentaiko Lobster Pasta!
Website Link
Text Word Count 172  321  0
Like 342  132  0

Fish & Chicks Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Fish & Chicks Top 1 ads got 342 likes. Fish & Chicks uses a sentence with the finishing touch title: “صور اليوميات”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Fish & Chicks shared 172 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Fish & Chicks should continue to optimize the ad content.

3.Fish & Chicks Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-03-31-2020-04-02  2020-03-31-2020-03-31  2019-04-23-2019-04-23
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Fish & Chicks are successful.

Fish & Chicks Creative Analysis: 

Fish & Chicks placed a Image ad in 2020-03-31-2020-04-02, and got 342 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Fish & Chicks Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Singapore  Singapore  Singapore
Language  English  English  Finnish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Fish & Chicks has the best conversion in Singapore, and can advertise more in Singapore in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Fish & Chicks Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-31-2020-04-02  2020-03-31-2020-03-31  2019-04-23-2019-04-23
During  3 days  1 days 1 days 
Like  342  132  0
Share  38  51  0
Comment  6  4  0

Advertising effectiveness is a direct manifestation of advertising. Fish & Chicks ‘s Top 1 ad received 342 likes, 38 shares, 6 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Fish & Chicks, helping Fish & Chicks to grasp the ad data more clearly.