Top Ads on First United Methodist Church

First United Methodist Church Background Introduction:

We have two Sunday services in the sanctuary at 8:30 & 11:00 Pastor: Jeremy Rebman Associate Pastor: Becky Oliver

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

First United Methodist Church has been advertising and marketing on Facebook for many years. And First United Methodist Church has placed 71 of ads on the Facebook platform in the last month. In the past few years,First United Methodist Church has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for First United Methodist Church on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for First United Methodist Church. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from First United Methodist Church.

BigSpy

1.First United Methodist Church Top 3 Ads Basic Understanding

   top1  top2  top3
Name  First United Methodist Church  First United Methodist Church  First United Methodist Church
Page Categories  Nonprofit Organization  Nonprofit Organization  Religious Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

First United Methodist Church Marketing Objectives Analysis: 

First United Methodist Church has been operating in Nonprofit Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. First United Methodist Church best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.First United Methodist Church Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  N/A  Worship Service 05-24-20 N/A 
Ad Copy Text  no setting  no setting  no setting
Link Description  N/A  N/A  N/A
Website Link  www.1stch.org  www.1stch.org  www.fumcfw.org
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 0  0  0
Like 0  0  0

First United Methodist Church Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. First United Methodist Church Top 1 ads got 0 likes. First United Methodist Church uses a sentence with the finishing touch title: “N/A”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. First United Methodist Church shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. First United Methodist Church should continue to optimize the ad content.

3.First United Methodist Church Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Image
Ad Time   2020-05-24-2020-05-27  2020-05-24-2020-05-27  2020-05-22-2020-05-23
Landing Page Link  https://www.1stch.org/  https://www.1stch.org/   https://fumcfw.org/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by First United Methodist Church are successful.

First United Methodist Church Creative Analysis: 

First United Methodist Church placed a Video ad in 2020-05-24-2020-05-27, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.First United Methodist Church Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  N/A
Language  N/A  English  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

First United Methodist Church has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.First United Methodist Church Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-24-2020-05-27  2020-05-24-2020-05-27  2020-05-22-2020-05-23
During  4 days  4 days 2 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. First United Methodist Church ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for First United Methodist Church, helping First United Methodist Church to grasp the ad data more clearly.