Top Ads on First Stage

First Stage Background Introduction:

Transforming lives through theater.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

First Stage has been advertising and marketing on Facebook for many years. And First Stage has placed 24 of ads on the Facebook platform in the last month. In the past few years,First Stage has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for First Stage on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for First Stage. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from First Stage.


1.First Stage Top 3 Ads Basic Understanding

   top1  top2  top3
Name  First Stage  First Stage  First Stage
Page Categories  Youth Organization  Other  Youth Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

First Stage Marketing Objectives Analysis: 

First Stage has been operating in Youth Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. First Stage best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.First Stage Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  From Director Jeff Frank: A WRINKLE IN TIME  Master Public Speaking From Director Matt Daniels: THE MIRACLE WORKER 
Ad Copy Text  “ … the story celebrates the power of love, for one another as well as for oneself, as a tremend...  Can an online public speaking course ACTUALLY help you? Will you REALLY learn to be a better presen...  THE MIRACLE WORKER “… is a soaring tribute to the indomitable human spirit.” – Director Matt...
Link Description  According to Madeleine L ’ Engle , “Publisher after publisher turned down “A Wrinkle in Time” because it deals overtly with the pr...  Click, enter email, watch.  "Deaf, blind, mute -- who knows? She is like a little safe, locked, that no one can open. Perhaps there is a treasure inside.” We a...
Website Link
Text Word Count 273  2956  197
Like 185  483  55

First Stage Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. First Stage Top 1 ads got 185 likes. First Stage uses a sentence with the finishing touch title: “From Director Jeff Frank: A WRINKLE IN TIME”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. First Stage shared 273 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. First Stage should continue to optimize the ad content.

3.First Stage Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-01-06-2020-01-13  2019-10-22-2020-01-01  2019-05-03-2019-05-06
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by First Stage are successful.

First Stage Creative Analysis: 

First Stage placed a Image ad in 2020-01-06-2020-01-13, and got 185 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.First Stage Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

First Stage has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.First Stage Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-01-06-2020-01-13  2019-10-22-2020-01-01  2019-05-03-2019-05-06
During  8 days  72 days 4 days 
Like  185  483  55
Share  26  62  4
Comment  2  15  1

Advertising effectiveness is a direct manifestation of advertising. First Stage ‘s Top 1 ad received 185 likes, 26 shares, 2 comments in just 8 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for First Stage, helping First Stage to grasp the ad data more clearly.