Top Ads on First Republic Bank
First Republic Bank Background Introduction:
Welcome to the First Republic Facebook page! We are delighted you are here and want to join us in conversation. We look forward to your comments and contributions.
First Republic Bank has been advertising and marketing on Facebook for many years. And First Republic Bank has placed 71 of ads on the Facebook platform in the last month. In the past few years,First Republic Bank has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for First Republic Bank on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for First Republic Bank. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from First Republic Bank.
1.First Republic Bank Top 3 Ads Basic Understanding
|Name||First Republic Bank||First Republic Bank||First Republic Bank|
|Page Categories||Financial Service||Financial Service||Financial Service|
First Republic Bank Marketing Objectives Analysis:
First Republic Bank has been operating in Financial Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. First Republic Bank best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.First Republic Bank Top 3 Ads Content Display
|Ad Headline||Personal service. Digitally delivered.||Refinance Today and Save||Personal service. Digitally delivered.|
|Ad Copy Text||Access extraordinary service and powerful new features with our redesigned app.||Discover how our industry-low refinancing rates can help reduce monthly mortgage payments.||Access extraordinary service and powerful new features with our redesigned app.|
|Text Word Count||79||90||79|
First Republic Bank Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. First Republic Bank Top 1 ads got 174 likes. First Republic Bank uses a sentence with the finishing touch title: “Personal service. Digitally delivered.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. First Republic Bank shared 79 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. First Republic Bank should continue to optimize the ad content.
3.First Republic Bank Top 3 Ads Creative Selection
|Landing Page Link||https://www.firstrepublic.com/digitalbanking?cmpid=social_facebook_campaign_mobile_banking||https://www.firstrepublic.com/custom/mortgage-refi?refi=encino&cmpid=social_Facebook_Feed_BRAND_Local-Lending-LA-SB_Mortgage-Refi-B||https://www.firstrepublic.com/digitalbanking?cmpid=social_facebook_campaign_mobile_banking|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by First Republic Bank are successful.
First Republic Bank Creative Analysis:
First Republic Bank placed a Video ad in 2020-05-08-2020-06-17, and got 174 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.First Republic Bank Top 3 Ads Audience Analysis:
|Country||United States||N/A||United States|
First Republic Bank has the best conversion in United States, and can advertise more in United States in the future.
5.First Republic Bank Top 3 Ads Performance Display
|During||41 days||20 days||38 days|
Advertising effectiveness is a direct manifestation of advertising. First Republic Bank ‘s Top 1 ad received 174 likes, 9 shares, 15 comments in just 41 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for First Republic Bank, helping First Republic Bank to grasp the ad data more clearly.