Top Ads on First Republic Bank

First Republic Bank Background Introduction:

Welcome to the First Republic Facebook page! We are delighted you are here and want to join us in conversation. We look forward to your comments and contributions.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

First Republic Bank has been advertising and marketing on Facebook for many years. And First Republic Bank has placed 71 of ads on the Facebook platform in the last month. In the past few years,First Republic Bank has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for First Republic Bank on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for First Republic Bank. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from First Republic Bank.

BigSpy

1.First Republic Bank Top 3 Ads Basic Understanding

   top1  top2  top3
Name  First Republic Bank  First Republic Bank  First Republic Bank
Page Categories  Financial Service  Financial Service  Financial Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

First Republic Bank Marketing Objectives Analysis: 

First Republic Bank has been operating in Financial Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. First Republic Bank best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.First Republic Bank Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Personal service. Digitally delivered.  Refinance Today and Save Personal service. Digitally delivered. 
Ad Copy Text  Access extraordinary service and powerful new features with our redesigned app.  Discover how our industry-low refinancing rates can help reduce monthly mortgage payments.  Access extraordinary service and powerful new features with our redesigned app.
Link Description  N/A  N/A  N/A
Website Link  www.firstrepublic.com  www.firstrepublic.com  www.firstrepublic.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 79  90  79
Like 174  1  61

First Republic Bank Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. First Republic Bank Top 1 ads got 174 likes. First Republic Bank uses a sentence with the finishing touch title: “Personal service. Digitally delivered.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. First Republic Bank shared 79 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. First Republic Bank should continue to optimize the ad content.

3.First Republic Bank Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-05-08-2020-06-17  2020-05-28-2020-06-16  2020-05-08-2020-06-14
Landing Page Link  https://www.firstrepublic.com/digitalbanking?cmpid=social_facebook_campaign_mobile_banking  https://www.firstrepublic.com/custom/mortgage-refi?refi=encino&cmpid=social_Facebook_Feed_BRAND_Local-Lending-LA-SB_Mortgage-Refi-B   https://www.firstrepublic.com/digitalbanking?cmpid=social_facebook_campaign_mobile_banking

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by First Republic Bank are successful.

First Republic Bank Creative Analysis: 

First Republic Bank placed a Video ad in 2020-05-08-2020-06-17, and got 174 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.First Republic Bank Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  N/A  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

First Republic Bank has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.First Republic Bank Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-08-2020-06-17  2020-05-28-2020-06-16  2020-05-08-2020-06-14
During  41 days  20 days 38 days 
Like  174  1  61
Share  9  2  2
Comment  15  0  5

Advertising effectiveness is a direct manifestation of advertising. First Republic Bank ‘s Top 1 ad received 174 likes, 9 shares, 15 comments in just 41 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for First Republic Bank, helping First Republic Bank to grasp the ad data more clearly.