Top Ads on First Class Tours

First Class Tours Background Introduction:

First Class Tours is Texas’ premier motorcoach operator, serving the greater Houston area. With a fleet that includes both full-sized motorcoaches and executive style mid-sized coaches, First Class is the perfect fit, no matter the size of your group.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

First Class Tours has been advertising and marketing on Facebook for many years. And First Class Tours has placed 12 of ads on the Facebook platform in the last month. In the past few years,First Class Tours has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for First Class Tours on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for First Class Tours. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from First Class Tours.


1.First Class Tours Top 3 Ads Basic Understanding

   top1  top2  top3
Name  First Class Tours  First Class Tours  First Class Tours
Page Categories  Sightseeing Tour Agency  Sightseeing Tour Agency  Sightseeing Tour Agency
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

First Class Tours Marketing Objectives Analysis: 

First Class Tours has been operating in Sightseeing Tour Agency for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. First Class Tours best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.First Class Tours Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Photos de la publication de First Class Travel & Tours  Photos from First Class Travel & Tours's post صور من منشور ‏‎First Class Travel & Tours‎‏ 
Link Description  N/A  N/A  N/A
Website Link
Text Word Count 645  615  590
Like 593  440  326

First Class Tours Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. First Class Tours Top 1 ads got 593 likes. First Class Tours uses a sentence with the finishing touch title: “Photos de la publication de First Class Travel & Tours”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. First Class Tours shared 645 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is MESSAGE_PAGE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. First Class Tours should continue to optimize the ad content.

3.First Class Tours Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-01-10-2020-01-25  2019-12-02-2019-12-14  2019-12-02-2019-12-14
Landing Page Link,2229708467131346,2229708507131342,2229708623797997%5D:story_location.5:story_attachment_style.album:view_time.1578827329:filter.h_nor:actrs.686859664749575:page_insights.%7B%22686859664749575%22:%7B%22page_id%22:686859664749575,%22actor_id%22:686859664749575,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1578683807,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B2229708690464657%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:686859664749575,%22page_id%22:686859664749575,%22post_id%22:2229708690464657,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R,2151385058297021,2151385204963673,2151385358296991%5D:story_location.5:story_attachment_style.album:view_time.1576381998:filter.h_nor:actrs.686859664749575:page_insights.%7B%22686859664749575%22:%7B%22page_id%22:686859664749575,%22actor_id%22:686859664749575,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1575312973,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B2151385428296984%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:686859664749575,%22page_id%22:686859664749575,%22post_id%22:2151385428296984,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=Cl-R,2151372554964938,2151372674964926,2151372804964913%5D:story_location.5:story_attachment_style.album:view_time.1576281671:filter.h_nor:tds_flgs.3:actrs.686859664749575:page_insights.%7B%22686859664749575%22:%7B%22page_id%22:686859664749575,%22actor_id%22:686859664749575,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1575312450,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B2151372858298241%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:686859664749575,%22page_id%22:686859664749575,%22post_id%22:2151372858298241,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by First Class Tours are successful.

First Class Tours Creative Analysis: 

First Class Tours placed a Image ad in 2020-01-10-2020-01-25, and got 593 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.First Class Tours Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  French  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

First Class Tours has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.First Class Tours Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-01-10-2020-01-25  2019-12-02-2019-12-14  2019-12-02-2019-12-14
During  16 days  13 days 13 days 
Like  593  440  326
Share  40  17  12
Comment  11  6  9

Advertising effectiveness is a direct manifestation of advertising. First Class Tours ‘s Top 1 ad received 593 likes, 40 shares, 11 comments in just 16 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for First Class Tours, helping First Class Tours to grasp the ad data more clearly.