Top Ads on First Class Sailing

First Class Sailing Background Introduction:

First Class Sailing is London's Leading Sailing School. First Class Sailing is a RYA recognised sailing school, with classrooms all over Central London and yachts operating on the Solent from Shamrock Quay, Southampton.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

First Class Sailing has been advertising and marketing on Facebook for many years. And First Class Sailing has placed 6 of ads on the Facebook platform in the last month. In the past few years,First Class Sailing has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for First Class Sailing on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for First Class Sailing. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from First Class Sailing.

BigSpy

1.First Class Sailing Top 3 Ads Basic Understanding

   top1  top2  top3
Name  First Class Sailing  First Class Sailing  First Class Sailing
Page Categories  Boat / Sailing Instructor  Boat / Sailing Instructor  Boat / Sailing Instructor
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

First Class Sailing Marketing Objectives Analysis: 

First Class Sailing has been operating in Boat / Sailing Instructor for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. First Class Sailing best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.First Class Sailing Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Norway Sailing Holidays in the Lofoten Islands  Norway Sailing Holidays in the Lofoten Islands Norway Sailing Holidays in the Lofoten Islands 
Ad Copy Text  What do you want to do this summer? Constant commuting? Or a luxury Norwegian sailing adventure with...  What do you want to do this summer? Daily commute? Or a luxury sailing holiday? Double en-suite cabi...  What do you want to do this summer? Daily grind? Or a luxury Norwegian sailing adventure with your p...
Link Description  Choose one of our sailing adventures that take you through the Norwegian Fjords in luxury.  Choose one of our sailing adventures that take you through the Norwegian Fjords in luxury.  Choose one of our sailing adventures that take you through the Norwegian Fjords in luxury.
Website Link  www.firstclasssailing.com  www.firstclasssailing.com  www.firstclasssailing.com
CTA  BOOK_TRAVEL  BOOK_TRAVEL  BOOK_TRAVEL
Text Word Count 219  161  214
Like 0  0  0

First Class Sailing Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. First Class Sailing Top 1 ads got 0 likes. First Class Sailing uses a sentence with the finishing touch title: “Norway Sailing Holidays in the Lofoten Islands”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. First Class Sailing shared 219 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. First Class Sailing should continue to optimize the ad content.

3.First Class Sailing Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-04-07-2019-04-16  2019-04-07-2019-04-16  2019-04-07-2019-04-16
Landing Page Link  https://www.firstclasssailing.com/explore-the-magnificent-lofoten-islands  https://www.firstclasssailing.com/explore-the-magnificent-lofoten-islands   https://www.firstclasssailing.com/explore-the-magnificent-lofoten-islands

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by First Class Sailing are successful.

First Class Sailing Creative Analysis: 

First Class Sailing placed a Image ad in 2019-04-07-2019-04-16, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.First Class Sailing Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United Kingdom  United Kingdom  United Kingdom
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

First Class Sailing has the best conversion in United Kingdom, and can advertise more in United Kingdom in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.First Class Sailing Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-07-2019-04-16  2019-04-07-2019-04-16  2019-04-07-2019-04-16
During  10 days  10 days 10 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. First Class Sailing ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 10 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for First Class Sailing, helping First Class Sailing to grasp the ad data more clearly.