Top Ads on First Church of God

First Church of God Background Introduction:

We exist to bring every person to be saved by committing their lives to Jesus Christ and to love one another just as Jesus loves us.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

First Church of God has been advertising and marketing on Facebook for many years. And First Church of God has placed 6 of ads on the Facebook platform in the last month. In the past few years,First Church of God has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for First Church of God on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for First Church of God. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from First Church of God.

BigSpy

1.First Church of God Top 3 Ads Basic Understanding

   top1  top2  top3
Name  First Church of God  First Church of God  First Church of God
Page Categories  Church of God  Religious Organization  Religious Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

First Church of God Marketing Objectives Analysis: 

First Church of God has been operating in Church of God for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. First Church of God best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.First Church of God Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  First Church of God  Not Alone Trailer Easter at First Church of God 
Ad Copy Text  Our Easter Invite to Parents This is a picture from last Sunday morning of some of our kids prayin...  The breathtaking reality of Jesus' resurrection has far-reaching implications for our personal journ...  Join us Easter Sunday as we celebrate the resurrection of our Lord and Savior Jesus Christ!
Link Description  Our Easter Invite to Parents This is a picture from last Sunday morning of some of our kids praying at the end of Kids Clubhouse. We look at children’s ministry as a hope for our future at First Church of God. It is our desire and prayer to raise the greatest generation of Christians our community has ever witnessed! This coming Sunday is Easter; the most attended church Sunday of the year! We want to extend an invitation to all parents to be in church this Sunday. If not with us, with another of the many incredible churches in our area! If by chance you do choose to attend FCOG, know that your kids will experience Easter! Not just the egg hunt at noon with a crazy amount of eggs, not just the picture with a bunny, but the actual story and worship of Easter! Let’s impact the future, by showing our kids Jesus in the present!  N/A  Religion
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA    LEARN_MORE  EVENT_RSVP
Text Word Count 842  306  91
Like 383  8  20

First Church of God Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. First Church of God Top 1 ads got 383 likes. First Church of God uses a sentence with the finishing touch title: “First Church of God”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. First Church of God shared 842 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. First Church of God should continue to optimize the ad content.

3.First Church of God Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2019-04-18-2019-04-20  2019-04-08-2019-04-20  2019-04-07-2019-04-17
Landing Page Link  https://www.facebook.com/539946196058325/posts/2269879399731654/  https://www.facebook.com/236459469721560/posts/2437181056316046/   https://www.facebook.com/341762099238560/posts/2182107991870619/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by First Church of God are successful.

First Church of God Creative Analysis: 

First Church of God placed a Image ad in 2019-04-18-2019-04-20, and got 383 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.First Church of God Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  English  English  Italian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

First Church of God has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.First Church of God Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-18-2019-04-20  2019-04-08-2019-04-20  2019-04-07-2019-04-17
During  3 days  13 days 11 days 
Like  383  8  20
Share  18  11  0
Comment  10  0  0

Advertising effectiveness is a direct manifestation of advertising. First Church of God ‘s Top 1 ad received 383 likes, 18 shares, 10 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for First Church of God, helping First Church of God to grasp the ad data more clearly.