Top Ads on Fire and Emergency NZ

Fire and Emergency NZ Background Introduction:

IN AN EMERGENCY, CALL 111 This is the official Facebook page for Fire and Emergency NZ

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Fire and Emergency NZ has been advertising and marketing on Facebook for many years. And Fire and Emergency NZ has placed 10 of ads on the Facebook platform in the last month. In the past few years,Fire and Emergency NZ has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Fire and Emergency NZ on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Fire and Emergency NZ. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Fire and Emergency NZ.

BigSpy

1.Fire and Emergency NZ Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Fire and Emergency NZ  Fire and Emergency NZ  Fire and Emergency NZ
Page Categories  Government Organization  Emergency Rescue Service  Emergency Rescue Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Fire and Emergency NZ Marketing Objectives Analysis: 

Fire and Emergency NZ has been operating in Government Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Fire and Emergency NZ best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Fire and Emergency NZ Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Firefighter Information and Practice Day - Auckland  Fire and Emergency NZ Stay fire safe in level 3 
Ad Copy Text  The first step in the recruitment process is attending an Information & Practice Day. Although not c...  Have you agreed on a safe meeting place with your bubble? No one plans a fire, but you can plan you...  We have seen a drastic increase in callouts to rubbish fires in the North Island during lockdown! (c...
Link Description  Otro · 422 personas  Have you agreed on a safe meeting place with your bubble? No one plans a fire, but you can plan your escape. So start by agreeing on a safe meeting place like your letterbox and share a pic of your bubble there in the comments below. Remember, once you’re out, stay out and call 111. Make your escape plan at: www.escapemyhouse.co.nz  Stay safe out there!
Website Link  www.facebook.com  www.escapemyhouse.co.nz  ad.doubleclick.net
CTA  EVENT_RSVP  LEARN_MORE  LEARN_MORE
Text Word Count 704  337  323
Like 369  1867  215

Fire and Emergency NZ Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Fire and Emergency NZ Top 1 ads got 369 likes. Fire and Emergency NZ uses a sentence with the finishing touch title: “Firefighter Information and Practice Day - Auckland”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Fire and Emergency NZ shared 704 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is EVENT_RSVP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Fire and Emergency NZ should continue to optimize the ad content.

3.Fire and Emergency NZ Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-11-2020-06-15  2020-04-23-2020-05-06  2020-04-28-2020-05-04
Landing Page Link  https://www.facebook.com/185653855346737/posts/681466049098846/  https://www.escapemyhouse.co.nz/   https://www.checkitsalright.nz/reduce-the-risk/working-on-the-land/fire-for-land-management

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Fire and Emergency NZ are successful.

Fire and Emergency NZ Creative Analysis: 

Fire and Emergency NZ placed a Image ad in 2020-06-11-2020-06-15, and got 369 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Fire and Emergency NZ Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  New Zealand  New Zealand
Language  Portuguese  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Fire and Emergency NZ has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Fire and Emergency NZ Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-11-2020-06-15  2020-04-23-2020-05-06  2020-04-28-2020-05-04
During  5 days  14 days 7 days 
Like  369  1867  215
Share  0  225  101
Comment  37  43  79

Advertising effectiveness is a direct manifestation of advertising. Fire and Emergency NZ ‘s Top 1 ad received 369 likes, 0 shares, 37 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Fire and Emergency NZ, helping Fire and Emergency NZ to grasp the ad data more clearly.