Top Ads on Finnair

Finnair Background Introduction:

Finnair is the airline designed for you. On this page you'll find all our latest news and offers to 70 destinations worldwide. www.finnair.com

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Finnair has been advertising and marketing on Facebook for many years. And Finnair has placed 211 of ads on the Facebook platform in the last month. In the past few years,Finnair has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Finnair on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Finnair. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Finnair.

BigSpy

1.Finnair Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Finnair  Finnair  Finnair
Page Categories  Airline Company  Airline Company  Airline Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Finnair Marketing Objectives Analysis: 

Finnair has been operating in Airline Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Finnair best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Finnair Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Merkintäoikeusanti  Flyv mod fremtiden sammen Vi flyger in i framtiden 
Ad Copy Text  Osallistu Finnairin merkintäoikeusantiin 17.6.–1.7. Tutustu esitteeseen ja ohjeisiin osoitteessa ...  Hva skjer i kulissene når man planlegger flyruter i denne spesielle tiden? Vi har jobbet hardt for ...  Få mere at vide om de nye foranstaltninger, vi træffer, for at sikre din sikkerhed og dit velvære...
Link Description  Merkintäaika 17.6.–1.7.2020  Vores netværk sommeren 2020  Flyg bekymmerslöst
Website Link  ad.doubleclick.net  ad.doubleclick.net  ad.doubleclick.net
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 122  199  152
Like 170  41  135

Finnair Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Finnair Top 1 ads got 170 likes. Finnair uses a sentence with the finishing touch title: “Merkintäoikeusanti”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Finnair shared 122 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Finnair should continue to optimize the ad content.

3.Finnair Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Video
Ad Time   2020-06-10-2020-06-17  2020-06-02-2020-06-12  2020-05-26-2020-06-09
Landing Page Link  https://investors.finnair.com/fi/disclaimer-country-finnair-ny  https://www.finnair.com/no-no/bluewings/world-of-finnair/ramping-up-our-network-2112030?dclid=COba7_2N9OkCFUkgYAodjcULNQ   https://www.finnair.com/dk-da/flyinformation/fly-with-confidence?dclid=CKv4z6eh4ekCFRQkYAodSu8Cxw

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Finnair are successful.

Finnair Creative Analysis: 

Finnair placed a Image ad in 2020-06-10-2020-06-17, and got 170 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Finnair Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Norway,Denmark  Iceland,Jordan,Norway...
Language  Finnish  Danish  Swedish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Finnair has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Finnair Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-10-2020-06-17  2020-06-02-2020-06-12  2020-05-26-2020-06-09
During  8 days  11 days 15 days 
Like  170  41  135
Share  4  2  19
Comment  4  1  3

Advertising effectiveness is a direct manifestation of advertising. Finnair ‘s Top 1 ad received 170 likes, 4 shares, 4 comments in just 8 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Finnair, helping Finnair to grasp the ad data more clearly.