Top Ads on Financial Post

Financial Post Background Introduction:

Canada's Business Voice

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Financial Post has been advertising and marketing on Facebook for many years. And Financial Post has placed 205 of ads on the Facebook platform in the last month. In the past few years,Financial Post has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Financial Post on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Financial Post. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Financial Post.


1.Financial Post Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Financial Post  Financial Post  Financial Post
Page Categories  News & Media Website  Media/News Company  Non-Governmental Organization (NGO)
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

Financial Post Marketing Objectives Analysis: 

Financial Post has been operating in News & Media Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Financial Post best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Financial Post Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Lessons from these great minds can help you develop your professional skill set  Seven reasons you should learn the foundations of investing this weekend Cuomo calls for Canada-to-New York City power line to deliver clean energy 
Ad Copy Text  no setting  This bundle covers 31 hours of training in the stock market, index funds, financial statements, and ...  no setting
Link Description  Learn important skills such as emotional intelligence, critical thinking, communication, creativity, leadership, and more—conveniently from your home with this impressive library of lectures.  This article was created by StackCommerce in partnership with Content Works, Postmedia’s commercial content division. While Postmedia may collect a commission on sales through the links on this page, we are not being paid by the brands mentioned.  New York governor says investing now in major infrastructure projects, including energy and transportation, would accelerate economic growth
Website Link
Text Word Count 0  130  0
Like 0  14  0

Financial Post Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Financial Post Top 1 ads got 0 likes. Financial Post uses a sentence with the finishing touch title: “Lessons from these great minds can help you develop your professional skill set”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Financial Post shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Financial Post should continue to optimize the ad content.

3.Financial Post Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-12-2020-06-20  2020-05-29-2020-06-16  2020-05-29-2020-06-15
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Financial Post are successful.

Financial Post Creative Analysis: 

Financial Post placed a Image ad in 2020-06-12-2020-06-20, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Financial Post Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  Canada  Canada
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Financial Post has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Financial Post Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-12-2020-06-20  2020-05-29-2020-06-16  2020-05-29-2020-06-15
During  9 days  19 days 18 days 
Like  0  14  0
Share  0  3  0
Comment  0  5  0

Advertising effectiveness is a direct manifestation of advertising. Financial Post ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 9 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Financial Post, helping Financial Post to grasp the ad data more clearly.