Top Ads on FinGlobal
FinGlobal Background Introduction:
Secure Retirement Investment Transfer - South Africa to Overseas Countries
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
FinGlobal has been advertising and marketing on Facebook for many years. And FinGlobal has placed 151 of ads on the Facebook platform in the last month. In the past few years,FinGlobal has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for FinGlobal on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for FinGlobal. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from FinGlobal.
1.FinGlobal Top 3 Ads Basic Understanding
FinGlobal Marketing Objectives Analysis:
FinGlobal has been operating in Accountant for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. FinGlobal best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.FinGlobal Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Move your RSA money abroad||Move your RSA money abroad||Financial emigration for SA expats|
|Ad Copy Text||Need to cash in your South African retirement annuity as an expat? The cash can be used to purchase ...||Need to cash in your South African retirement annuity as an expat? The cash can be used to purchase ...||Access cash in your South African retirement annuity policies and transfer your money abroad. Contac...|
|Link Description||We can convert your RSA retirement annuity into cash and transfer the proceeds abroad. 100% success rate. Obligation free. South African expat service provider of choice.||We can convert your RSA retirement annuity into cash and transfer the proceeds abroad. 100% success rate. Obligation free. South African expat service provider of choice.||Free report. No upfront fees. 100% success rate. Obligation free. Provider of choice.|
|Text Word Count||174||174||121|
FinGlobal Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. FinGlobal Top 1 ads got 12 likes. FinGlobal uses a sentence with the finishing touch title: “Move your RSA money abroad”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. FinGlobal shared 174 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. FinGlobal should continue to optimize the ad content.
3.FinGlobal Top 3 Ads Creative Selection
|Landing Page Link||https://www.finglobal.com/convert-your-south-african-retirement-annuity-to-cash-56/?utm_source=Facebook&utm_medium=SponsoredAd&utm_campaign=20200601Bionic-LeadAdForm-RA-SAExpat_Afrikaans||https://www.finglobal.com/convert-your-south-african-retirement-annuity-to-cash-56/?utm_source=Facebook&utm_medium=SponsoredAd&utm_campaign=20200601Bionic-LeadAdForm-RA-SAExpat_Afrikaans||https://www.finglobal.com/convert-your-south-african-retirement-annuity-to-cash-56/?utm_source=Facebook&utm_medium=SponsoredAd&utm_campaign=20200601Bionic-LeadAdForm-RA-OldEra_Afrikaans|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by FinGlobal are successful.
FinGlobal Creative Analysis:
FinGlobal placed a Image ad in 2020-05-28-2020-06-17, and got 12 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.FinGlobal Top 3 Ads Audience Analysis:
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
FinGlobal has the best conversion in Argentina, and can advertise more in Argentina in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.FinGlobal Top 3 Ads Performance Display
|During||21 days||21 days||18 days|
Advertising effectiveness is a direct manifestation of advertising. FinGlobal ‘s Top 1 ad received 12 likes, 6 shares, 2 comments in just 21 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for FinGlobal, helping FinGlobal to grasp the ad data more clearly.