Top Ads on Fiji Airways

Fiji Airways Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Fiji Airways has been advertising and marketing on Facebook for many years. And Fiji Airways has placed 172 of ads on the Facebook platform in the last month. In the past few years,Fiji Airways has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Fiji Airways on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Fiji Airways. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Fiji Airways.

BigSpy

1.Fiji Airways Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Fiji Airways  Fiji Airways  Fiji Airways
Page Categories  Airline Company  Airline Company  Airline Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Fiji Airways Marketing Objectives Analysis: 

Fiji Airways has been operating in Airline Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Fiji Airways best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Fiji Airways Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  N/A  Sign Up to our BulaMail Newsletter Secure Flights To Fiji 
Ad Copy Text  no setting  no setting  no setting
Link Description  N/A    Book Now With Peace Of Mind
Website Link  www.fijiairways.com  www.facebook.com  www.fijiairways.com
CTA  LEARN_MORE  SIGN_UP  BOOK_TRAVEL
Text Word Count 0  0  0
Like 0  0  0

Fiji Airways Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Fiji Airways Top 1 ads got 0 likes. Fiji Airways uses a sentence with the finishing touch title: “N/A”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Fiji Airways shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Fiji Airways should continue to optimize the ad content.

3.Fiji Airways Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-03-27-2020-04-28  2020-04-16-2020-04-28  2020-04-06-2020-04-28
Landing Page Link  https://www.fijiairways.com/en-us/  https://www.facebook.com/fijiairways/   https://www.fijiairways.com/en-us/flights-usa-to-fiji-airfare-deals

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Fiji Airways are successful.

Fiji Airways Creative Analysis: 

Fiji Airways placed a Video ad in 2020-03-27-2020-04-28, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Fiji Airways Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States,Canada  Canada  United States,Canada
Language  N/A  N/A  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Fiji Airways has the best conversion in United States,Canada, and can advertise more in United States,Canada in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Fiji Airways Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-27-2020-04-28  2020-04-16-2020-04-28  2020-04-06-2020-04-28
During  33 days  13 days 23 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Fiji Airways ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 33 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Fiji Airways, helping Fiji Airways to grasp the ad data more clearly.