Top Ads on Fidelity Investments

Fidelity Investments Background Introduction:

Please refer to the Guidelines tab for important information about your participation on this Page and Fidelity's presence on Facebook: http://go.fidelity.com/Guidelines

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Fidelity Investments has been advertising and marketing on Facebook for many years. And Fidelity Investments has placed 72 of ads on the Facebook platform in the last month. In the past few years,Fidelity Investments has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Fidelity Investments on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Fidelity Investments. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Fidelity Investments.

BigSpy

1.Fidelity Investments Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Fidelity Investments  Fidelity Investments  Fidelity Investments
Page Categories  Financial Service  Financial Service  Financial Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Fidelity Investments Marketing Objectives Analysis: 

Fidelity Investments has been operating in Financial Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Fidelity Investments best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Fidelity Investments Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Stocks by the Slice℠  Trade fractionals at Fidelity Trade fractionals at Fidelity 
Ad Copy Text  Trade fractional shares of U.S. stocks and ETFs. And as always, your online trades are commission-fr...  Fractional shares shouldn’t just be available to a fraction of investors. Trade fractional shares ...  Trade fractional shares on the Fidelity Mobile® App. Buy U.S. stocks/ETFs online commission-free in...
Link Description  Pick a slice  N/A  N/A
Website Link  bit.ly  bit.ly  bit.ly
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 103  128  123
Like 1304  108  209

Fidelity Investments Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Fidelity Investments Top 1 ads got 1304 likes. Fidelity Investments uses a sentence with the finishing touch title: “Stocks by the Slice℠”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Fidelity Investments shared 103 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Fidelity Investments should continue to optimize the ad content.

3.Fidelity Investments Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-06-11-2020-06-18  2020-04-23-2020-06-18  2020-04-15-2020-06-18
Landing Page Link  https://bit.ly/3f4Rxqk  https://www.fidelity.com/trading/fractional-shares?immid=100737&imm_pid=271818378&imm_aid=a466222577&dfid=&buf=99999999   https://www.fidelity.com/trading/fractional-shares?immid=100737&imm_pid=271465952&imm_aid=a466223279&dfid=&buf=99999999

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Fidelity Investments are successful.

Fidelity Investments Creative Analysis: 

Fidelity Investments placed a Video ad in 2020-06-11-2020-06-18, and got 1304 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Fidelity Investments Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  United States,Australia,Morocco  United States,Ghana,Spain...
Language  Czech  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Fidelity Investments has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Fidelity Investments Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-11-2020-06-18  2020-04-23-2020-06-18  2020-04-15-2020-06-18
During  8 days  57 days 65 days 
Like  1304  108  209
Share  195  4  20
Comment  82  4  22

Advertising effectiveness is a direct manifestation of advertising. Fidelity Investments ‘s Top 1 ad received 1304 likes, 195 shares, 82 comments in just 8 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Fidelity Investments, helping Fidelity Investments to grasp the ad data more clearly.