Top Ads on Fever

Fever Background Introduction:

Il se passe tant de choses dans ta ville. Découvre tous les bons plans de la capitale et amuse toi grâce à Fever.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Fever has been advertising and marketing on Facebook for many years. And Fever has placed 2208 of ads on the Facebook platform in the last month. In the past few years,Fever has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Fever on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Fever. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Fever.

BigSpy

1.Fever Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Fever  Fever  Fever
Page Categories  App Page  App Page  Caterer
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  wordpress

Fever Marketing Objectives Analysis: 

Fever has been operating in App Page for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Fever best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Fever Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  These Classical Music Concerts By Candlelight Are Finally Making Their Way To Denver!  Download for free now N/A 
Ad Copy Text  An intimate night dedicated to Chopin's music in a stunning setting  Build your dream car and start racing  no setting
Link Description  Tickets Zone A = (Premium Visibility) Zone B = (Great Visibility) Zone C = (Good Visibility) Zone D = (Restricted Visibility) Seats are assigned upon arrival, based on the type of ticket you have purchased General Info Music: Solo Piano Performance A very intimate atmosp...  N/A  N/A
Website Link  feverup.com  itunes.apple.com  feverfoodhk.com
CTA  NO_BUTTON  INSTALL_MOBILE_APP  LEARN_MORE
Text Word Count 68  37  0
Like 267  1040  0

Fever Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Fever Top 1 ads got 267 likes. Fever uses a sentence with the finishing touch title: “These Classical Music Concerts By Candlelight Are Finally Making Their Way To Denver!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Fever shared 68 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is NO_BUTTON.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Fever should continue to optimize the ad content.

3.Fever Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Video
Ad Time   2020-06-06-2020-06-20  2019-04-01-2020-06-20  2020-03-30-2020-06-20
Landing Page Link  https://feverup.com/m/86862?utm_source=facebook&utm_medium=ad&utm_campaign=86862_den  http://itunes.apple.com/app/id978359164   http://feverfoodhk.com/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Fever are successful.

Fever Creative Analysis: 

Fever placed a Image ad in 2020-06-06-2020-06-20, and got 267 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Fever Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  China,Japan,Belgium...  Hong Kong SAR
Language  English  English  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Fever has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Fever Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-06-2020-06-20  2019-04-01-2020-06-20  2020-03-30-2020-06-20
During  15 days  447 days 83 days 
Like  267  1040  0
Share  34  101  0
Comment  24  101  0

Advertising effectiveness is a direct manifestation of advertising. Fever ‘s Top 1 ad received 267 likes, 34 shares, 24 comments in just 15 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Fever, helping Fever to grasp the ad data more clearly.