Top Ads on Festo AG

Festo AG Background Introduction:

Official Facebook page of Festo with all the latest news and information on the company. Welcome! https://www.festo.com/group/en/cms/index.htm

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Festo AG has been advertising and marketing on Facebook for many years. And Festo AG has placed 16 of ads on the Facebook platform in the last month. In the past few years,Festo AG has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Festo AG on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Festo AG. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Festo AG.

BigSpy

1.Festo AG Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Festo AG  Festo AG  Festo AG
Page Categories  Automation Service  Automation Service  Automation Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Festo AG Marketing Objectives Analysis: 

Festo AG has been operating in Automation Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Festo AG best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Festo AG Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Plasma surface treatment  Productive and efficient in the field of machining Safe handling of automotive components 
Ad Copy Text  We are the engineers of productivity “A big advantage in this case was for us that we could get ev...  We are the engineers of productivity "With Festo we not only save time, we also increase the reliabi...  We are the engineers of productivity Large movements, stable, safe and space-saving: Robert Bosch AT...
Link Description  N/A  N/A  N/A
Website Link  connectivity.festo.com  www.festo.com  www.festo.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 392  314  393
Like 603  404  353

Festo AG Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Festo AG Top 1 ads got 603 likes. Festo AG uses a sentence with the finishing touch title: “Plasma surface treatment”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Festo AG shared 392 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Festo AG should continue to optimize the ad content.

3.Festo AG Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-05-18-2020-05-25  2020-05-12-2020-05-18  2020-05-09-2020-05-10
Landing Page Link  https://connectivity.festo.com/  https://www.festo.com/machinetools   https://www.festo.com/handling

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Festo AG are successful.

Festo AG Creative Analysis: 

Festo AG placed a Video ad in 2020-05-18-2020-05-25, and got 603 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Festo AG Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Egypt,Tunisia  India,Nicaragua
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Festo AG has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Festo AG Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-18-2020-05-25  2020-05-12-2020-05-18  2020-05-09-2020-05-10
During  8 days  7 days 2 days 
Like  603  404  353
Share  20  25  31
Comment  0  1  2

Advertising effectiveness is a direct manifestation of advertising. Festo AG ‘s Top 1 ad received 603 likes, 20 shares, 0 comments in just 8 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Festo AG, helping Festo AG to grasp the ad data more clearly.