Top Ads on Ferrovial

Ferrovial Background Introduction:

We are a global provider of sustainable infrastructure and services focused on operational excellence and innovation.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Ferrovial has been advertising and marketing on Facebook for many years. And Ferrovial has placed 19 of ads on the Facebook platform in the last month. In the past few years,Ferrovial has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Ferrovial on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Ferrovial. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Ferrovial.


1.Ferrovial Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Ferrovial  Ferrovial  Ferrovial
Page Categories  City Infrastructure  City Infrastructure  City Infrastructure
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Ferrovial Marketing Objectives Analysis: 

Ferrovial has been operating in City Infrastructure for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Ferrovial best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Ferrovial Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  El poder de un mapa  Ingeniería extrema: construir una planta termosolar en el desierto de Atacama Una simulación para medir los cambios en la movilidad de las ciudades 
Ad Copy Text  ¿Sabías que el mapa de John Snow de cómo se propagó el cólera en 1854 terminó convirtiéndolo ...  Descubre el reto de construir una planta termosolar en el lugar más seco del mundo, el desierto de ...  ▶️ A veces las ideas grandes ideas surgen de pequeños entretenimientos.???? Hoy en #FerrovialBl...
Link Description  La enfermedad cambiaría el rumbo del Soho, entonces la zona más densamente poblada de Londres, para siempre. Pero el brote sería también seguido de cerca por John Snow. Su mapa sobre cómo se extendió la enfermedad en 1854 acabó por convertirlo en el padre de la epidemiología moderna.  Seguramente todos hemos oído hablar del desierto de Atacama por ser el “lugar más seco del mundo” y tiene la peculiaridad de ser comparado al planeta Marte.  EA/B Street se desarrolla sobre un mapa real de las calles de Seattle, con sus diferentes carriles, intersecciones y semáforos.
Website Link
Text Word Count 263  151  218
Like 1864  997  323

Ferrovial Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Ferrovial Top 1 ads got 1864 likes. Ferrovial uses a sentence with the finishing touch title: “El poder de un mapa”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Ferrovial shared 263 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is WATCH_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Ferrovial should continue to optimize the ad content.

3.Ferrovial Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-11-2020-06-17  2020-06-02-2020-06-16  2020-05-14-2020-05-14
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Ferrovial are successful.

Ferrovial Creative Analysis: 

Ferrovial placed a Image ad in 2020-05-11-2020-06-17, and got 1864 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Ferrovial Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Chile  Chile  N/A
Language  Spanish  Spanish  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Ferrovial has the best conversion in Chile, and can advertise more in Chile in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Ferrovial Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-11-2020-06-17  2020-06-02-2020-06-16  2020-05-14-2020-05-14
During  38 days  15 days 1 days 
Like  1864  997  323
Share  1138  374  75
Comment  137  106  16

Advertising effectiveness is a direct manifestation of advertising. Ferrovial ‘s Top 1 ad received 1864 likes, 1138 shares, 137 comments in just 38 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Ferrovial, helping Ferrovial to grasp the ad data more clearly.