Top Ads on Fender

Fender Background Introduction:

Fender Musical Instruments Corporation (FMIC) is the world’s leading guitar manufacturer, and its name has become synonymous with all things rock ‘n’ roll.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Fender has been advertising and marketing on Facebook for many years. And Fender has placed 852 of ads on the Facebook platform in the last month. In the past few years,Fender has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Fender on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Fender. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Fender.

BigSpy

1.Fender Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Fender  Fender  Fender
Page Categories  Musical Instrument  Musical Instrument  Musical Instrument
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Fender Marketing Objectives Analysis: 

Fender has been operating in Musical Instrument for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Fender best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Fender Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Fender  Get To Know The New Mustang GTX La nouvelle série Mustang GTX 
Ad Copy Text  For a limited time, get 50% off Fender Play when you sign up for an annual plan using promo code: CH...  Watch as John Dreyer takes a deep dive into the new and improved Mustang GTX.  John Dreyer explore en détail le Mustang GTX, une nouvelle version améliorée du célèbre ampli.
Link Description  For a limited time, get 50% off Fender Play when you sign up for an annual plan using promo code: CHORD50. Web sign-ups only. Paid plan starts at the end of any existing trial period. Sign up here → http://fendr.co/gZUgNT  By Fender  Fender
Website Link  www.facebook.com  shop.fender.com  shop.fender.com
CTA    LEARN_MORE  LEARN_MORE
Text Word Count 224  77  99
Like 234  698  525

Fender Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Fender Top 1 ads got 234 likes. Fender uses a sentence with the finishing touch title: “Fender”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Fender shared 224 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Fender should continue to optimize the ad content.

3.Fender Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Video
Ad Time   2020-06-08-2020-06-19  2020-06-09-2020-06-18  2020-06-10-2020-06-18
Landing Page Link  https://www.facebook.com/Fender/photos/p.10158328254903563/10158328254903563/?type=3  https://shop.fender.com/en-US/mustang-gtx?utm_source=Social&utm_medium=FB&utm_campaign=GTX&utm_content=ad6&src=IH_FB6&fbclid=IwAR3fU7-B6ex44nYt5Wv8PmE2HOr5MrwXiBR8PECKmOw3pCsGTfSRjrmtMuE&rl=en_GB   https://shop.fender.com/en-US/mustang-gtx?utm_source=Social&utm_medium=FB&utm_campaign=GTX&utm_content=ad6&src=IH_FB6&rl=en_GB

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Fender are successful.

Fender Creative Analysis: 

Fender placed a Image ad in 2020-06-08-2020-06-19, and got 234 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Fender Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  United Kingdom  France
Language  English  Danish  German

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Fender has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Fender Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-08-2020-06-19  2020-06-09-2020-06-18  2020-06-10-2020-06-18
During  12 days  10 days 9 days 
Like  234  698  525
Share  36  60  79
Comment  27  39  20

Advertising effectiveness is a direct manifestation of advertising. Fender ‘s Top 1 ad received 234 likes, 36 shares, 27 comments in just 12 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Fender, helping Fender to grasp the ad data more clearly.