Top Ads on FedEx

FedEx Background Introduction:

Bienvenido a nuestra página de Facebook, un lugar donde encontrarás contenido relevante sobre nuestros servicios, productos y nuestra empresa.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

FedEx has been advertising and marketing on Facebook for many years. And FedEx has placed 395 of ads on the Facebook platform in the last month. In the past few years,FedEx has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for FedEx on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for FedEx. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from FedEx.


1.FedEx Top 3 Ads Basic Understanding

   top1  top2  top3
Name  FedEx  FedEx  FedEx
Page Categories  Product/Service  Product/Service  Transportation Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

FedEx Marketing Objectives Analysis: 

FedEx has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. FedEx best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.FedEx Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Delivering what matters  Distances don't matter when your business is connected across India. Choose the postman pony to send luggage across the border! 
Ad Copy Text  In these uncertain times, we’re striving harder to ensure you get what matters most.  As businesses across India reopen, we’re here to keep you connected with your customers. We’re c...  Postpony SF baggage line, starting from $2.95/lbs, supports door-to-door pickup across the United St...
Link Description  COVID-19 has changed the world and our way of life. But rest assured that we're still here, open and ready to deliver for you.  N/A  N/A
Website Link
Text Word Count 86  151  215
Like 689  2725  1

FedEx Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. FedEx Top 1 ads got 689 likes. FedEx uses a sentence with the finishing touch title: “Delivering what matters”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. FedEx shared 86 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. FedEx should continue to optimize the ad content.

3.FedEx Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2020-05-12-2020-06-18  2020-06-02-2020-06-18  2020-06-14-2020-06-18
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by FedEx are successful.

FedEx Creative Analysis: 

FedEx placed a Image ad in 2020-05-12-2020-06-18, and got 689 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.FedEx Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Oman,Bahrian  India  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

FedEx has the best conversion in Oman,Bahrian, and can advertise more in Oman,Bahrian in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.FedEx Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-12-2020-06-18  2020-06-02-2020-06-18  2020-06-14-2020-06-18
During  38 days  17 days 5 days 
Like  689  2725  1
Share  16  56  0
Comment  44  19  0

Advertising effectiveness is a direct manifestation of advertising. FedEx ‘s Top 1 ad received 689 likes, 16 shares, 44 comments in just 38 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for FedEx, helping FedEx to grasp the ad data more clearly.