Top Ads on FedEx Office

FedEx Office Background Introduction:

Did you know printing and shipping are only the beginning at FedEx Office? Discover all the ways we can help with your business or personal projects. Interested in a career at FedEx Office? Check out our careers page https://careers.fedex.com/office.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

FedEx Office has been advertising and marketing on Facebook for many years. And FedEx Office has placed 52 of ads on the Facebook platform in the last month. In the past few years,FedEx Office has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for FedEx Office on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for FedEx Office. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from FedEx Office.

BigSpy

1.FedEx Office Top 3 Ads Basic Understanding

   top1  top2  top3
Name  FedEx Office  FedEx Office  FedEx Office
Page Categories  Retail Company  Retail Company  Retail Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

FedEx Office Marketing Objectives Analysis: 

FedEx Office has been operating in Retail Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. FedEx Office best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.FedEx Office Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Get back on track  Get back on track Get print support 
Ad Copy Text  Let customers know you’re open with custom banners, signs and more, and save. Right now, get 25% o...  Let customers know you’re open with custom banners, signs and more, and save. Right now, get 25% o...  Keep your business moving during challenging times with up to $30 off your print order, now through ...
Link Description  Be bold. Be seen.  Be bold. Be seen.  Save up to $30 on printing.
Website Link  www.facebook.com  www.fedex.com  www.fedex.com
CTA  LEARN_MORE  LEARN_MORE  SHOP_NOW
Text Word Count 125  125  105
Like 20  0  411

FedEx Office Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. FedEx Office Top 1 ads got 20 likes. FedEx Office uses a sentence with the finishing touch title: “Get back on track”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. FedEx Office shared 125 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. FedEx Office should continue to optimize the ad content.

3.FedEx Office Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-06-08-2020-06-17  2020-06-08-2020-06-15  2020-03-31-2020-05-27
Landing Page Link  https://www.facebook.com/FedExOffice/videos/281678849646913/  https://www.fedex.com/en-us/printing/small-medium-business-offers.html?cmp=SOC-1005917-4-1-1001-EN-NR:25-SITEWIDE:FB:SL:1080x1080v3   https://www.fedex.com/en-us/printing/small-medium-business-offers.html?cmp=SOC-1005333-3-1-1001-EN-LALSMB4:Tiered-$-OFF:FB:SL:1080x1080

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by FedEx Office are successful.

FedEx Office Creative Analysis: 

FedEx Office placed a Video ad in 2020-06-08-2020-06-17, and got 20 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.FedEx Office Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  United States,Saudi Arabia
Language  Dutch  Dutch  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

FedEx Office has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.FedEx Office Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-08-2020-06-17  2020-06-08-2020-06-15  2020-03-31-2020-05-27
During  10 days  8 days 58 days 
Like  20  0  411
Share  4  0  54
Comment  0  0  25

Advertising effectiveness is a direct manifestation of advertising. FedEx Office ‘s Top 1 ad received 20 likes, 4 shares, 0 comments in just 10 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for FedEx Office, helping FedEx Office to grasp the ad data more clearly.