Top Ads on Fast Company

Fast Company Background Introduction:

Creative | Progressive | Innovative | FastCompany.com

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Fast Company has been advertising and marketing on Facebook for many years. And Fast Company has placed 162 of ads on the Facebook platform in the last month. In the past few years,Fast Company has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Fast Company on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Fast Company. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Fast Company.

BigSpy

1.Fast Company Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Fast Company  Fast Company  Fast Company
Page Categories  Other  Clothing (Brand)  Cargo & Freight Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  N/A  N/A

Fast Company Marketing Objectives Analysis: 

Fast Company has been operating in Other for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Fast Company best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Fast Company Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Get RealEstatePhotoClass for 50% Off!  This science-backed face mask made by an MIT-founded fashion brand is the best we’ve found yet Deliverr 
Ad Copy Text   ”I highly recommend this course if your looking to step up your photo & business game!” - Matt ...  no setting  Are you an Amazon seller looking to expand to Walmart & eBay but don't know where to start? Deliverr...
Link Description  ⭐⭐⭐⭐⭐  As restrictions begin to loosen in the coming weeks, getting “back out there” is going to look a little different.  N/A
Website Link  www.realestatephotoclass.com  www.fastcompany.com  deliverr.com
CTA  SIGN_UP  LEARN_MORE  SIGN_UP
Text Word Count 492  0  187
Like 36  30  125

Fast Company Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Fast Company Top 1 ads got 36 likes. Fast Company uses a sentence with the finishing touch title: “Get RealEstatePhotoClass for 50% Off!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Fast Company shared 492 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Fast Company should continue to optimize the ad content.

3.Fast Company Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Carousel
Ad Time   2020-05-27-2020-06-20  2020-05-05-2020-06-18  2020-03-24-2020-06-17
Landing Page Link  https://www.realestatephotoclass.com/  https://www.fastcompany.com/90501044/this-science-backed-face-mask-made-by-an-mit-founded-fashion-brand-is-the-best-weve-found-yet   https://deliverr.com/?utm_sourceFB_Mobile&utm_medium=Carousel&utm_campaign=CT_LAL1%ACtivation_Churned&utm_source=facebook&hsa_net=facebook&hsa_ver=3&hsa_grp=23844504073390527&hsa_acc=266484770814506&hsa_ad=23844504073380527&hsa_src=fb&hsa_cam=23844504073360527&fbclid=IwAR2Dpm_llnob5Rsc-AiJajrlPwyrH4CpRWvpdnoJZ9pV_r6Zy0TKV91dwTM

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Fast Company are successful.

Fast Company Creative Analysis: 

Fast Company placed a Video ad in 2020-05-27-2020-06-20, and got 36 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Fast Company Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  N/A  English  Danish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Fast Company has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Fast Company Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-27-2020-06-20  2020-05-05-2020-06-18  2020-03-24-2020-06-17
During  25 days  44 days 86 days 
Like  36  30  125
Share  8  5  27
Comment  3  6  6

Advertising effectiveness is a direct manifestation of advertising. Fast Company ‘s Top 1 ad received 36 likes, 8 shares, 3 comments in just 25 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Fast Company, helping Fast Company to grasp the ad data more clearly.