Top Ads on Farmers

Farmers Background Introduction:

Farmers - Your Department Store for the latest trends and styles in fashion, beauty and homeware. https://www.farmers.co.nz

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Farmers has been advertising and marketing on Facebook for many years. And Farmers has placed 1621 of ads on the Facebook platform in the last month. In the past few years,Farmers has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Farmers on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Farmers. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Farmers.

BigSpy

1.Farmers Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Farmers  Farmers  Farmers
Page Categories  Fruit & Vegetable Store  Fruit & Vegetable Store  Agricultural Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Farmers Marketing Objectives Analysis: 

Farmers has been operating in Fruit & Vegetable Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Farmers best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Farmers Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Sprouts Farmers Market  Summer's best is in! Втілюйте разом з FarmCommand® 
Ad Copy Text  With exciting new flavors and wholesome ingredients, you can satisfy your cravings your way! * *Pri...  Indulge naturally in the season’s most flavorful cherries, juiciest stone fruit and mouthwatering ...  FarmCommand – багатофункціональна інноваційна платформа у...
Link Description  N/A  Our neighborhood grocery stores offer thousands of natural, organic & gluten-free foods. Discover fresh produce, meats, vitamins, supplements & more.  Отримайте максимум від Ваших інвестицій в полі.
Website Link  shop.sprouts.com  www.sprouts.com  www.farmersedge.ca
CTA    SHOP_NOW  LEARN_MORE
Text Word Count 153  107  143
Like 229  387  169

Farmers Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Farmers Top 1 ads got 229 likes. Farmers uses a sentence with the finishing touch title: “Sprouts Farmers Market”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Farmers shared 153 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Farmers should continue to optimize the ad content.

3.Farmers Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Video
Ad Time   2020-06-09-2020-06-20  2020-06-16-2020-06-20  2020-05-04-2020-06-20
Landing Page Link  https://shop.sprouts.com/product/59278/partake-birthday-cake-cookies  https://www.sprouts.com/?utm_source=FacebookIG&utm_medium=Display-Social-Clicks&utm_campaign=Produce-0620&utm_content=FacebookIG-Post-1   https://www.farmersedge.ca/farmcommand/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Farmers are successful.

Farmers Creative Analysis: 

Farmers placed a Carousel ad in 2020-06-09-2020-06-20, and got 229 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Farmers Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  N/A  United States
Language  English  English  Ukrainian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Farmers has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Farmers Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-09-2020-06-20  2020-06-16-2020-06-20  2020-05-04-2020-06-20
During  12 days  5 days 48 days 
Like  229  387  169
Share  6  17  28
Comment  3  13  6

Advertising effectiveness is a direct manifestation of advertising. Farmers ‘s Top 1 ad received 229 likes, 6 shares, 3 comments in just 12 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Farmers, helping Farmers to grasp the ad data more clearly.