Top Ads on Farmers Insurance

Farmers Insurance Background Introduction:

Farmers Insurance offers a range of insurance products: Auto, Home, Life, and Business. Visit Farmers.com to get a quote.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Farmers Insurance has been advertising and marketing on Facebook for many years. And Farmers Insurance has placed 146 of ads on the Facebook platform in the last month. In the past few years,Farmers Insurance has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Farmers Insurance on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Farmers Insurance. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Farmers Insurance.

BigSpy

1.Farmers Insurance Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Farmers Insurance  Farmers Insurance  Farmers Insurance
Page Categories  Insurance Broker  Product/Service  Insurance Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  wordpress

Farmers Insurance Marketing Objectives Analysis: 

Farmers Insurance has been operating in Insurance Broker for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Farmers Insurance best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Farmers Insurance Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Camper Insurance Agency-Farmers  Is your car covered? FMT Coronavirus (COVID-19) Response | FMT Insurance 
Ad Copy Text  Stillwater Farm Market Store Gift Basket. $75 Value. Like and Share for a chance to win this basket....  Get your auto quote without the funny business. We have experience in the unexpected.  no setting
Link Description  Stillwater Farm Market Store Gift Basket. $75 Value. Like and Share for a chance to win this basket. Drawing will be Live July 3rd.  N/A  As we continue to monitor the impact that the coronavirus (COVID-19) is having in our communities, our priority remains our customers health and safety.
Website Link  agents.farmers.com  www.farmers.com  fmtinsurance.com
CTA  BOOK_TRAVEL  GET_QUOTE  
Text Word Count 131  85  0
Like 35  1931  0

Farmers Insurance Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Farmers Insurance Top 1 ads got 35 likes. Farmers Insurance uses a sentence with the finishing touch title: “Camper Insurance Agency-Farmers”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Farmers Insurance shared 131 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Farmers Insurance should continue to optimize the ad content.

3.Farmers Insurance Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-15-2020-06-20  2020-02-27-2020-06-18  2020-03-18-2020-06-18
Landing Page Link  https://agents.farmers.com/tx/chandler/john-camper?fbclid=IwAR3MRrhsOhegcz-KxYmuRHxrJ2vPxtzv4_zA3VIbSJVWv0pS5EbPg72gfoY  https://www.farmers.com/social-quote/?SourceID=PERASAFAFQH2001PER0000010&utm_source=fb&utm_medium=Facebook_Mobile_Feed&utm_campaign=2020_Performance_Auto_FB/IG_Conversions&utm_content=Three_Ring_Fender_Bender_Prospecting&fbclid=IwAR3l-zq9sYJ48LThaJT5bWWWB5kbKe_0Z7JydhTDaE-7VEdiem8wzM8ArOg   https://fmtinsurance.com/fmt-coronavirus-covid-19-response/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Farmers Insurance are successful.

Farmers Insurance Creative Analysis: 

Farmers Insurance placed a Image ad in 2020-06-15-2020-06-20, and got 35 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Farmers Insurance Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  United States,United Kingdom  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Farmers Insurance has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Farmers Insurance Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-15-2020-06-20  2020-02-27-2020-06-18  2020-03-18-2020-06-18
During  6 days  113 days 93 days 
Like  35  1931  0
Share  39  243  0
Comment  6  488  0

Advertising effectiveness is a direct manifestation of advertising. Farmers Insurance ‘s Top 1 ad received 35 likes, 39 shares, 6 comments in just 6 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Farmers Insurance, helping Farmers Insurance to grasp the ad data more clearly.