Top Ads on Far & Wide
Far & Wide Background Introduction:
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Far & Wide has been advertising and marketing on Facebook for many years. And Far & Wide has placed 1670 of ads on the Facebook platform in the last month. In the past few years,Far & Wide has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Far & Wide on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Far & Wide. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Far & Wide.
1.Far & Wide Top 3 Ads Basic Understanding
|Name||Far & Wide||Far & Wide||Far & Wide|
|Page Categories||Media/News Company||Media/News Company||Media/News Company|
Far & Wide Marketing Objectives Analysis:
Far & Wide has been operating in Media/News Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Far & Wide best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Far & Wide Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||America’s Coolest Small Towns, by State||Harshest Tweets About Southwest Airlines||The Least and Most Loved Sandwiches in America|
|Ad Copy Text||Would you rather live in a big city or one of these small towns?||"For all those who didn't listen, good luck." ✈️ ????||Americans have some, shall we say, interesting sandwich preferences... What’s your favorite?|
|Link Description||America's small towns form the backbone of the nation.||Southwest's pilots and flight attendants often tell hilarious zingers for passenger enjoyment.||Americans have weighed in on the sandwiches they like most. Do you agree with the results?|
|Text Word Count||64||57||94|
Far & Wide Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Far & Wide Top 1 ads got 1430 likes. Far & Wide uses a sentence with the finishing touch title: “America’s Coolest Small Towns, by State”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Far & Wide shared 64 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Far & Wide should continue to optimize the ad content.
3.Far & Wide Top 3 Ads Creative Selection
|Landing Page Link||https://www.farandwide.com/s/best-small-town-by-state-81e39983579047d3?utm_campaign=bestsmalltownbystate-014ca95c796e4dad&utm_medium=cpc&utm_source=fac&utm_content=966730&fbclid=IwAR32tpvJ4_lLtqbKMlMwdaBwcqly9oE2SW8NW0NzVSYNn0al5IPMbXqVrLc||https://www.farandwide.com/s/funniest-tweets-southwest-airlines-3e02a59dd649417c?utm_campaign=southwestairlinestweet-fc8d3a12e25a403c&utm_medium=cpc&utm_source=fac&utm_content=1064071&fbclid=IwAR0P9dvBoAcdHIzrdvs1EhjbzkpdCdSEcvqoCDPYPDaM4q_ixYom4xm_L8w||https://www.farandwide.com/s/most-popular-sandwiches-america-58cf44e9223d4e5c?utm_campaign=popularsandwiches-fadf7a0210ae48c6&utm_medium=cpc&utm_source=fac&utm_content=753446|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Far & Wide are successful.
Far & Wide Creative Analysis:
Far & Wide placed a Image ad in 2020-01-22-2020-06-12, and got 1430 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Far & Wide Top 3 Ads Audience Analysis:
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Far & Wide has the best conversion in N/A, and can advertise more in N/A in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Far & Wide Top 3 Ads Performance Display
|During||143 days||15 days||286 days|
Advertising effectiveness is a direct manifestation of advertising. Far & Wide ‘s Top 1 ad received 1430 likes, 810 shares, 352 comments in just 143 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Far & Wide, helping Far & Wide to grasp the ad data more clearly.