Top Ads on Fantasy Premier League

Fantasy Premier League Background Introduction:

The official page for Fantasy Premier League

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Fantasy Premier League has been advertising and marketing on Facebook for many years. And Fantasy Premier League has placed 78 of ads on the Facebook platform in the last month. In the past few years,Fantasy Premier League has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Fantasy Premier League on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Fantasy Premier League. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Fantasy Premier League.

BigSpy

1.Fantasy Premier League Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Fantasy Premier League  Fantasy Premier League  Fantasy Premier League
Page Categories  Sports  Sport  Esports League
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  wordpress

Fantasy Premier League Marketing Objectives Analysis: 

Fantasy Premier League has been operating in Sports for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Fantasy Premier League best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Fantasy Premier League Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Zdjęcia z posta użytkownika ‎SMART Fantasy Premier League فانتازى الدورى الإنجليزى‎  Top FPL - Fantasy Premier League Abraham absent from Chelsea squad as Mount and Ighalo start on the bench 
Ad Copy Text  #FPL #PL #FIFA #Fantasy_Premier_League #Premier_League #فانتازى_الدورى_الإنجليز...  Fantasy Premier League statistics and news. This is what this Facebook page is about.   What do you need from Stamford Bridge tonight? TEAM NEWS ⬇️
Link Description  N/A  Fantasy Premier League statistics and news. This is what this Facebook page is about.  Tammy Abraham (£7.7m) is missing from the Chelsea side named to face Manchester United on Monday evening. The centre-forward came into Gameweek 26 as an
Website Link  www.facebook.com  www.facebook.com  www.fantasyfootballscout.co.uk
CTA    LIKE_PAGE  
Text Word Count 496  85  66
Like 9  39  1

Fantasy Premier League Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Fantasy Premier League Top 1 ads got 9 likes. Fantasy Premier League uses a sentence with the finishing touch title: “Zdjęcia z posta użytkownika ‎SMART Fantasy Premier League فانتازى الدورى الإنجليزى‎”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Fantasy Premier League shared 496 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Fantasy Premier League should continue to optimize the ad content.

3.Fantasy Premier League Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-08-2020-06-10  2020-03-05-2020-03-05  2020-02-17-2020-02-17
Landing Page Link  https://www.facebook.com/SMARTfantasypremierleague/?refid=28&_ft_=adid.23844763997720621:qid.6836941170684613618:mf_story_key.201428993065671665:is_sponsored.1:ei.AI@AQI8EkbKyA1bx3wTdzxdfoyF4kis4mS4Q6xLEWL5eaOIWjTowNFoWns9ickoDDuQqnPmLUSvD-vmFQs8SgwrtHuv:top_level_post_id.173321517550085:content_owner_id_new.106204017595169:page_id.106204017595169:src.22:photo_attachments_list.%5B173320880883482,173321284216775%5D:photo_id.173320880883482:story_location.5:story_attachment_style.album:view_time.1591848611:filter.h_nor:tds_flgs.3:actrs.106204017595169:page_insights.%7B%22106204017595169%22:%7B%22page_id%22:106204017595169,%22page_id_type%22:%22page%22,%22actor_id%22:106204017595169,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1591647659,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B173321517550085%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:106204017595169,%22page_id%22:106204017595169,%22post_id%22:173321517550085,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R  https://www.facebook.com/topfpl/   https://www.fantasyfootballscout.co.uk/2020/02/17/abraham-absent-from-chelsea-squad-as-mount-and-ighalo-start-on-the-bench/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Fantasy Premier League are successful.

Fantasy Premier League Creative Analysis: 

Fantasy Premier League placed a Image ad in 2020-06-08-2020-06-10, and got 9 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Fantasy Premier League Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Egypt  N/A  N/A
Language  Polish  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Fantasy Premier League has the best conversion in Egypt, and can advertise more in Egypt in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Fantasy Premier League Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-08-2020-06-10  2020-03-05-2020-03-05  2020-02-17-2020-02-17
During  3 days  1 days 1 days 
Like  9  39  1
Share  1  0  0
Comment  1  0  0

Advertising effectiveness is a direct manifestation of advertising. Fantasy Premier League ‘s Top 1 ad received 9 likes, 1 shares, 1 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Fantasy Premier League, helping Fantasy Premier League to grasp the ad data more clearly.