Top Ads on Fanta

Fanta Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Fanta has been advertising and marketing on Facebook for many years. And Fanta has placed 628 of ads on the Facebook platform in the last month. In the past few years,Fanta has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Fanta on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Fanta. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Fanta.

BigSpy

1.Fanta Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Fanta  Fanta  Fanta
Page Categories  Food & Beverage Company  Food & Beverage Company  Food & Beverage Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Fanta Marketing Objectives Analysis: 

Fanta has been operating in Food & Beverage Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Fanta best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Fanta Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Vem de Fanta e Bob's!  Vem de Fanta e Bob's! Fanta 
Ad Copy Text  Fanta e Bob's com desconto. Preciso dizer mais alguma coisa? Chama o contatinho e pede na Rappi.  Fanta e Bob's com desconto. Preciso dizer mais alguma coisa? Chama o contatinho e pede no Ifood.  Lezzet ✅ C vitamini ✅ 1 bardakla günlük C vitamini ihtiyacının en az %50'sini karşıla. Sip...
Link Description  N/A  N/A  N/A
Website Link  rappi.onelink.me  ifoodbr.onelink.me  getir.app.link
CTA  GET_OFFER  GET_OFFER  SHOP_NOW
Text Word Count 96  96  132
Like 54  124  4

Fanta Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Fanta Top 1 ads got 54 likes. Fanta uses a sentence with the finishing touch title: “Vem de Fanta e Bob's!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Fanta shared 96 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is GET_OFFER.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Fanta should continue to optimize the ad content.

3.Fanta Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2020-06-16-2020-06-20  2020-06-19-2020-06-20  2020-06-19-2020-06-20
Landing Page Link  https://www.rappi.com/?pid=GrowthPartnerships&is_retargeting=true&utm_content=10s-video&utm_source=facebook&shortlink=fdae5fda&utm_medium=cpm&af_ad=Combo+Bobs+Fanta&utm_campaign=imc-fanta2020_aws_&af_channel=Social&utm_term=combo-bobs-rappi-rmkt&c=Revenue  https://www.ifood.com.br/delivery/descobrir/lista/chain:99531c38-59ae-4ca1-8aba-f8b9a8fec5b5?fbclid=IwAR1QXR_A-Faf8NHoHKpjzWlTPFX8z7zoma7zRaLEhCaH587lS88Tsg0AMMk&shortlink=listabobs&pid=lista_parceiro&c=bobs&af_force_deeplink=true&af_click_lookback=7d   https://www.getir.com/?utm_source=branch&utm_medium=desktop&utm_campaign=branch&_branch_match_id=781588546946813610

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Fanta are successful.

Fanta Creative Analysis: 

Fanta placed a Carousel ad in 2020-06-16-2020-06-20, and got 54 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Fanta Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Brazil  N/A  N/A
Language  Portuguese  Portuguese  Indonesian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Fanta has the best conversion in Brazil, and can advertise more in Brazil in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Fanta Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-16-2020-06-20  2020-06-19-2020-06-20  2020-06-19-2020-06-20
During  5 days  2 days 2 days 
Like  54  124  4
Share  1  6  0
Comment  2  6  0

Advertising effectiveness is a direct manifestation of advertising. Fanta ‘s Top 1 ad received 54 likes, 1 shares, 2 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Fanta, helping Fanta to grasp the ad data more clearly.