Top Ads on Family Promise

Family Promise Background Introduction:

Family Promise is a national nonprofit dedicated to helping low-income and homeless families achieve sustainable independence.http://www.familypromise.org

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Family Promise has been advertising and marketing on Facebook for many years. And Family Promise has placed 12 of ads on the Facebook platform in the last month. In the past few years,Family Promise has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Family Promise on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Family Promise. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Family Promise.

BigSpy

1.Family Promise Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Family Promise  Family Promise  Family Promise
Page Categories  Nonprofit Organization  Nonprofit Organization  Nonprofit Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

Family Promise Marketing Objectives Analysis: 

Family Promise has been operating in Nonprofit Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Family Promise best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Family Promise Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  N/A  Get Excited! You're the Key! 
Ad Copy Text  no setting  no setting  no setting
Link Description  N/A  N/A  N/A
Website Link  www.familypromiseofbrevard.org  familypromiseofbrevard.org  familypromiseofbrevard.org
CTA  LEARN_MORE  SHOP_NOW  LEARN_MORE
Text Word Count 0  0  0
Like 0  0  0

Family Promise Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Family Promise Top 1 ads got 0 likes. Family Promise uses a sentence with the finishing touch title: “N/A”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Family Promise shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Family Promise should continue to optimize the ad content.

3.Family Promise Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Video
Ad Time   2019-08-14-2020-05-18  2019-10-15-2020-05-18  2019-04-26-2020-05-18
Landing Page Link  https://familypromiseofbrevard.org/  https://familypromiseofbrevard.org/2019-golf-event/   https://familypromiseofbrevard.org/yourethekey/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Family Promise are successful.

Family Promise Creative Analysis: 

Family Promise placed a Image ad in 2019-08-14-2020-05-18, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Family Promise Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  N/A  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Family Promise has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Family Promise Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-08-14-2020-05-18  2019-10-15-2020-05-18  2019-04-26-2020-05-18
During  279 days  217 days 389 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Family Promise ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 279 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Family Promise, helping Family Promise to grasp the ad data more clearly.