Top Ads on Family Braii - Picnic

Family Braii - Picnic Background Introduction:

Family Braii Picnic is SA’s Biggest Braai and Picnic travel event, an extraordinary movement that promotes family & groupsocial activities & gatherings

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Family Braii - Picnic has been advertising and marketing on Facebook for many years. And Family Braii - Picnic has placed 4 of ads on the Facebook platform in the last month. In the past few years,Family Braii - Picnic has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Family Braii - Picnic on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Family Braii - Picnic. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Family Braii - Picnic.

BigSpy

1.Family Braii - Picnic Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Family Braii - Picnic  Family Braii - Picnic  Family Braii - Picnic
Page Categories  Picnic Ground  Picnic Ground  Picnic Ground
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Family Braii - Picnic Marketing Objectives Analysis: 

Family Braii - Picnic has been operating in Picnic Ground for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Family Braii - Picnic best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Family Braii - Picnic Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Photos from Family Braii - Picnic's post  Kempton Park Family Braai Picnic, Color Festival, Dries Niemandt Photos from Family Braii - Picnic's post 
Ad Copy Text  19 DAYS TO GO! Family Braai Picnic.. Fountains Valley Pretoria 4th May 2019. Book your discounted F...  SOUTH AFRICA’S BIGGEST FAMILY BRAAI PICNIC TRAVEL EVENT FAMILY BRAII - PICNIC SUNDAY 11 May 2019...  24 DAYS TO GO! Family Braai Picnic.. Fountains Valley Pretoria 4th May 2019. Book your discounted F...
Link Description  N/A  Causes · 20,731 people  N/A
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA    EVENT_RSVP  
Text Word Count 1305  2087  1305
Like 182  336  1371

Family Braii - Picnic Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Family Braii - Picnic Top 1 ads got 182 likes. Family Braii - Picnic uses a sentence with the finishing touch title: “Photos from Family Braii - Picnic's post”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Family Braii - Picnic shared 1305 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Family Braii - Picnic should continue to optimize the ad content.

3.Family Braii - Picnic Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Carousel
Ad Time   2019-04-16-2019-04-20  2019-03-09-2019-04-18  2019-03-21-2019-04-13
Landing Page Link  https://www.facebook.com/1852133728236371/posts/2142239039225837/  https://www.facebook.com/1852133728236371/posts/2087077131408695/   https://www.facebook.com/1852133728236371/posts/2103300746453000/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Family Braii - Picnic are successful.

Family Braii - Picnic Creative Analysis: 

Family Braii - Picnic placed a Carousel ad in 2019-04-16-2019-04-20, and got 182 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Family Braii - Picnic Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  South Africa  South Africa  South Africa
Language  English  French  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Family Braii - Picnic has the best conversion in South Africa, and can advertise more in South Africa in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Family Braii - Picnic Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-16-2019-04-20  2019-03-09-2019-04-18  2019-03-21-2019-04-13
During  5 days  41 days 24 days 
Like  182  336  1371
Share  19  0  110
Comment  25  41  120

Advertising effectiveness is a direct manifestation of advertising. Family Braii - Picnic ‘s Top 1 ad received 182 likes, 19 shares, 25 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Family Braii - Picnic, helping Family Braii - Picnic to grasp the ad data more clearly.