Top Ads on Family Appliance

Family Appliance Background Introduction:

Family Appliance is a Cebu–grown family corporation that manages and develops retail stores specializing in consumer appliances and electronics. Our Vision: For Family Appliance to become the biggest retailer of mid-to-high tier consumer appliances.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Family Appliance has been advertising and marketing on Facebook for many years. And Family Appliance has placed 2 of ads on the Facebook platform in the last month. In the past few years,Family Appliance has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Family Appliance on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Family Appliance. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Family Appliance.

BigSpy

1.Family Appliance Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Family Appliance  Family Appliance  Family Appliance
Page Categories  Appliance Store  Appliance Store  -
Marketing Objectives Other  Other  -
ECommerce Softwares  N/A  N/A  -

Family Appliance Marketing Objectives Analysis: 

Family Appliance has been operating in Appliance Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and -.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Family Appliance best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Family Appliance Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Family Appliance  Family Appliance
Ad Copy Text  Good news! Our Cebu Downtown branch is NOW OPEN Visit us for your appliance needs! You may also c...  Enyoy FREE DELIVERY when you buy Samsung TV's 49" and above. within Cebu City and Mandaue City area...  -
Link Description  Good news! Our Cebu Downtown branch is NOW OPEN Visit us for your appliance needs! You may also contact us through our telephone numbers. (032) 350-2386 / 255-4488 / 256-1588 (032) 256-1688 / 412-3449 website: www.familyapplianceph.com/ #FamilyAppliance #NowOpen  Enyoy FREE DELIVERY when you buy Samsung TV's 49" and above. within Cebu City and Mandaue City area only For orders and inquires contact us via messenger Facebook: www.facebook.com/familyappianceofficial Website: www.familyapplianceph.com OR CALL US CEBU AREA: Phone: (032) 350-2386 / 256-1588 / 256-1688 / 255-4488 / 412-3449 Mobile: 0917-3200811 MANDAUE AREA: Phone: (032) 354-7760 / 349-2188 / 349-2157 / 349-2191 / 349-2192 Mobile: 0917-7716118 #FamilyAppliance #FreeDelivery #OrderOnline #WeDeliver #CozFamilyComesFirst  -
Website Link  www.facebook.com  www.facebook.com  -
CTA      -
Text Word Count 268  531  -
Like 500  571  -

Family Appliance Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Family Appliance Top 1 ads got 500 likes. Family Appliance uses a sentence with the finishing touch title: “Family Appliance”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Family Appliance shared 268 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Family Appliance should continue to optimize the ad content.

3.Family Appliance Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  -
Ad Time   2020-05-31-2020-06-09  2020-06-02-2020-06-07  -
Landing Page Link  https://www.facebook.com/familyapplianceofficial/?refid=28&_ft_=adid.23844787148920414:qid.6836537896188988470:mf_story_key.-6643674758916636506:is_sponsored.1:ei.AI@AQKPA5MtmTVPWAvi68RJScmQf1ZumZSaUmpra6niL0d8qoAS0KkUSxuGkgGltPjsDuysXiSsPPDH1zTydL4tz13V:top_level_post_id.2721684917943010:content_owner_id_new.1385690558209126:page_id.1385690558209126:src.22:photo_id.2721684437943058:story_location.5:story_attachment_style.photo:view_time.1591755031:filter.h_nor:tds_flgs.3:actrs.1385690558209126:page_insights.%7B%221385690558209126%22:%7B%22page_id%22:1385690558209126,%22page_id_type%22:%22page%22,%22actor_id%22:1385690558209126,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1591593970,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B2721684917943010%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:1385690558209126,%22page_id%22:1385690558209126,%22post_id%22:2721684917943010,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R  https://www.facebook.com/1385690558209126/posts/2726542834123885/   -

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Family Appliance are successful.

Family Appliance Creative Analysis: 

Family Appliance placed a Image ad in 2020-05-31-2020-06-09, and got 500 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Family Appliance Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Philippines  Philippines  -
Language  English  English  -

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Family Appliance has the best conversion in Philippines, and can advertise more in Philippines in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Family Appliance Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-31-2020-06-09  2020-06-02-2020-06-07  -
During  10 days  6 days
Like  500  571  -
Share  21  29  -
Comment  10  51  -

Advertising effectiveness is a direct manifestation of advertising. Family Appliance ‘s Top 1 ad received 500 likes, 21 shares, 10 comments in just 10 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Family Appliance, helping Family Appliance to grasp the ad data more clearly.