Top Ads on Families in Transition

Families in Transition Background Introduction:

Families in Transition provides safe, affordable housing & comprehensive social services to individuals and families who are homeless or at risk of becoming homeless, enabling them to gain self-sufficiency & respect.Follow us: twitter.com/FITNH

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Families in Transition has been advertising and marketing on Facebook for many years. And Families in Transition has placed 12 of ads on the Facebook platform in the last month. In the past few years,Families in Transition has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Families in Transition on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Families in Transition. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Families in Transition.

BigSpy

1.Families in Transition Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Families in Transition  Families in Transition  Families in Transition
Page Categories  Housing Assistance Service  Housing Assistance Service  Housing Assistance Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

Families in Transition Marketing Objectives Analysis: 

Families in Transition has been operating in Housing Assistance Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Families in Transition best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Families in Transition Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  No child should go hungry.  A dream for a brighter future. Last Chance Give! 
Ad Copy Text  no setting  no setting  no setting
Link Description  Food in the summer months for families is critical for good physical and mental health. And, with your support, we’ll be able to be able to provide food to children and adults through the summer. Donation amounts can be whatever you like.   Make a life-changing difference today!  YOU can make a difference.
Website Link  support.fitnh.org  support.fitnh.org  getinvolved.fitnh.org
CTA    DONATE_NOW  DONATE_NOW
Text Word Count 0  0  0
Like 0  0  0

Families in Transition Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Families in Transition Top 1 ads got 0 likes. Families in Transition uses a sentence with the finishing touch title: “No child should go hungry.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Families in Transition shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Families in Transition should continue to optimize the ad content.

3.Families in Transition Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2019-06-05-2020-05-11  2019-04-03-2020-05-11  2018-12-24-2020-05-11
Landing Page Link  https://support.fitnh.org/give/237494/  https://support.fitnh.org/give/215174/   https://getinvolved.fitnh.org/donate

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Families in Transition are successful.

Families in Transition Creative Analysis: 

Families in Transition placed a Image ad in 2019-06-05-2020-05-11, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Families in Transition Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Families in Transition has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Families in Transition Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-06-05-2020-05-11  2019-04-03-2020-05-11  2018-12-24-2020-05-11
During  342 days  405 days 505 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Families in Transition ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 342 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Families in Transition, helping Families in Transition to grasp the ad data more clearly.