Top Ads on Falabella

Falabella Background Introduction:

Página OFICIAL de Falabella Chile. Síguenos también en Twitter @Falabella_Chile e Instagram !

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Falabella has been advertising and marketing on Facebook for many years. And Falabella has placed 2242 of ads on the Facebook platform in the last month. In the past few years,Falabella has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Falabella on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Falabella. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Falabella.


1.Falabella Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Falabella  Falabella  Falabella
Page Categories  Computers (Brand)  Computer Company  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Falabella Marketing Objectives Analysis: 

Falabella has been operating in Computers (Brand) for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Falabella best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Falabella Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  ¡Haz tu compra!  Ideacentre AIO A340 en Falabella HP Pavilion Gaming 
Ad Copy Text  Experimenta otra forma de crear con Acer Spin 5 con tecnología Wacom EMR. ¡Conoce más! #Windows10...  Este mes, regálate una AIO Ideacentre A340, tu mejor aliado para el trabajo remoto. Encuéntrala en...  ¿Fanático de los video juegos? Por la compra de un Notebook HP Pavilion Gaming en
Link Description  ¡Visita nuestra tienda!  Incluye teclado y mouse (23,8” Full HD, RAM 4G, HDD 1TB)  N/A
Website Link
Text Word Count 104  134  264
Like 425  51  11

Falabella Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Falabella Top 1 ads got 425 likes. Falabella uses a sentence with the finishing touch title: “¡Haz tu compra!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Falabella shared 104 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Falabella should continue to optimize the ad content.

3.Falabella Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Video  Carousel
Ad Time   2020-05-18-2020-06-19  2020-06-17-2020-06-19  2020-06-16-2020-06-19
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Falabella are successful.

Falabella Creative Analysis: 

Falabella placed a Carousel ad in 2020-05-18-2020-06-19, and got 425 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Falabella Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Peru  Peru  Chile
Language  Spanish  Spanish  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Falabella has the best conversion in Peru, and can advertise more in Peru in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Falabella Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-18-2020-06-19  2020-06-17-2020-06-19  2020-06-16-2020-06-19
During  33 days  3 days 4 days 
Like  425  51  11
Share  29  4  1
Comment  37  5  3

Advertising effectiveness is a direct manifestation of advertising. Falabella ‘s Top 1 ad received 425 likes, 29 shares, 37 comments in just 33 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Falabella, helping Falabella to grasp the ad data more clearly.