Top Ads on Faire

Faire Background Introduction:

Product discovery made smarter Faire (formerly Indigo Fair) helps retail stores find products their customers are guaranteed to love

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Faire has been advertising and marketing on Facebook for many years. And Faire has placed 688 of ads on the Facebook platform in the last month. In the past few years,Faire has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Faire on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Faire. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Faire.

BigSpy

1.Faire Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Faire  Faire  Faire
Page Categories  E-commerce Website  Gym/Physical Fitness Center  Clothing (Brand)
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  shopify

Faire Marketing Objectives Analysis: 

Faire has been operating in E-commerce Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Faire best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Faire Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Start today: no monthly fees  Coachs pour tout objectif sportif N/A 
Ad Copy Text  Join Faire for free to begin selling products wholesale to 60K+ retailers in the U.S. and Canada.  Plus de 50 activités sportives à réaliser avec un coach spécialisé !  no setting
Link Description  Faire is the one-stop shop for your wholesale business.  Coach Hunter vous permet de séléctionner directement le coach sportif qui vous plait  N/A
Website Link  www.faire.com  www.coach-hunter.com  www.dawndenim.com
CTA  SIGN_UP  LEARN_MORE  SHOP_NOW
Text Word Count 97  73  0
Like 384  2  0

Faire Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Faire Top 1 ads got 384 likes. Faire uses a sentence with the finishing touch title: “Start today: no monthly fees”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Faire shared 97 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Faire should continue to optimize the ad content.

3.Faire Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Carousel
Ad Time   2020-06-17-2020-06-20  2020-05-11-2020-06-20  2020-03-29-2020-06-20
Landing Page Link  https://www.faire.com/brands  https://www.coach-hunter.com/coach-sportif?fbclid=IwAR06W443vjEU_WmajRkWrNvSNBkbpzUmcxohGNzXw-QgnPZzGRAG4esiMqQ   https://dawndenim.com/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Faire are successful.

Faire Creative Analysis: 

Faire placed a Video ad in 2020-06-17-2020-06-20, and got 384 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Faire Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  Switzerland,Austria,Germany
Language  English  French  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Faire has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Faire Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-17-2020-06-20  2020-05-11-2020-06-20  2020-03-29-2020-06-20
During  4 days  41 days 84 days 
Like  384  2  0
Share  125  0  0
Comment  30  0  0

Advertising effectiveness is a direct manifestation of advertising. Faire ‘s Top 1 ad received 384 likes, 125 shares, 30 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Faire, helping Faire to grasp the ad data more clearly.