Top Ads on FairWind

FairWind Background Introduction:

FairWind is a leading provider of one-stop solutions for the installation and service of onshore and offshore wind turbines throughout the world.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

FairWind has been advertising and marketing on Facebook for many years. And FairWind has placed 95 of ads on the Facebook platform in the last month. In the past few years,FairWind has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for FairWind on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for FairWind. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from FairWind.

BigSpy

1.FairWind Top 3 Ads Basic Understanding

   top1  top2  top3
Name  FairWind  FairWind  FairWind
Page Categories  Industrial Company  Industrial Company  Industrial Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

FairWind Marketing Objectives Analysis: 

FairWind has been operating in Industrial Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. FairWind best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.FairWind Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Vēja Turbīnu Tehniķis  Vēja Turbīnu Tehniķis Elektryk Turbin Wiatrowych 
Ad Copy Text  Become a Wind Turbine Technician!  Become a Wind Turbine Technician!  Zostań elektrykiem turbin wiatrowych! Rozpocznij karierę z wiodącym dostawcą kompleksowych roz...
Link Description   STEP 1Send your CV via a form -   STEP 1Send your CV via a form -  Oferta dla absolwentów! Elektrycy poszukiwani!Rozpocznij karierę z wiodącym dostawcą kompleksowych rozwiązań do instalacji oraz serwisu turbin wiatrowych na całym świecie.Oferujemy:⚡ Możliwość sprawdzenia się przy wykonywaniu nowych zadań i wyzwań;⚡ Możliwość rozwoj
Website Link  fairwind.com  fairwind.com  fairwind.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 33  33  173
Like 55  36  0

FairWind Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. FairWind Top 1 ads got 55 likes. FairWind uses a sentence with the finishing touch title: “Vēja Turbīnu Tehniķis”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. FairWind shared 33 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. FairWind should continue to optimize the ad content.

3.FairWind Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-17-2020-06-13  2020-05-17-2020-06-12  2020-06-01-2020-06-07
Landing Page Link  https://fairwind.com/offer/veja-turbinu-tehnikis/?fbclid=IwAR2Nviz1lSrVYdksdqOkhaWFZaA3Tc9_EQnYY6rxzmpLyIn3ZIVFlRhXkyE  https://fairwind.com/offer/veja-turbinu-tehnikis/   https://fairwind.com/offer/elektryk-turbin-wiatrowych/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by FairWind are successful.

FairWind Creative Analysis: 

FairWind placed a Image ad in 2020-05-17-2020-06-13, and got 55 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.FairWind Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Latvia,Poland,Germany  Latvia  Poland
Language  English  English  Polish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

FairWind has the best conversion in Latvia,Poland,Germany, and can advertise more in Latvia,Poland,Germany in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.FairWind Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-17-2020-06-13  2020-05-17-2020-06-12  2020-06-01-2020-06-07
During  28 days  27 days 7 days 
Like  55  36  0
Share  5  9  1
Comment  12  3  1

Advertising effectiveness is a direct manifestation of advertising. FairWind ‘s Top 1 ad received 55 likes, 5 shares, 12 comments in just 28 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for FairWind, helping FairWind to grasp the ad data more clearly.