Top Ads on Facebook Watch

Facebook Watch Background Introduction:

Watch on Facebook. Discover new shows, see what your friends are talking about, and even add them to your watchlist, so you never miss the latest episode.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Facebook Watch has been advertising and marketing on Facebook for many years. And Facebook Watch has placed 42 of ads on the Facebook platform in the last month. In the past few years,Facebook Watch has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Facebook Watch on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Facebook Watch. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Facebook Watch.

BigSpy

1.Facebook Watch Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Facebook Watch  Facebook Watch  Facebook Watch
Page Categories  TV Show  Internet Company  Internet Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  N/A  N/A

Facebook Watch Marketing Objectives Analysis: 

Facebook Watch has been operating in TV Show for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Facebook Watch best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Facebook Watch Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  The Ruch Life LIVE Podcast  Come Together Live on Facebook Watch Introducing Facebook Watch 
Ad Copy Text  no setting  Bake, read, learn, practice, maybe sing with Ken Jeong together Live…even when we’re apart. Ther...  Introducing Facebook Watch! Facebook’s home for videos like original shows, highlights from trendi...
Link Description  N/A  N/A  N/A
Website Link  theruchlife.com  www.facebook.com  www.facebook.com
CTA  LEARN_MORE    WATCH_MORE
Text Word Count 0  166  123
Like 0  73755  16429

Facebook Watch Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Facebook Watch Top 1 ads got 0 likes. Facebook Watch uses a sentence with the finishing touch title: “The Ruch Life LIVE Podcast”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Facebook Watch shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Facebook Watch should continue to optimize the ad content.

3.Facebook Watch Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-05-28-2020-05-31  2020-05-22-2020-05-25  2020-03-16-2020-05-19
Landing Page Link  https://theruchlife.com/  https://www.facebook.com/1424858414264105/posts/2921724884577443/   https://www.facebook.com/watch/?referrer=instagram

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Facebook Watch are successful.

Facebook Watch Creative Analysis: 

Facebook Watch placed a Video ad in 2020-05-28-2020-05-31, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Facebook Watch Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Facebook Watch has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Facebook Watch Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-28-2020-05-31  2020-05-22-2020-05-25  2020-03-16-2020-05-19
During  4 days  4 days 65 days 
Like  0  73755  16429
Share  0  14311  1169
Comment  0  3002  488

Advertising effectiveness is a direct manifestation of advertising. Facebook Watch ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Facebook Watch, helping Facebook Watch to grasp the ad data more clearly.