Top Ads on Facebook Business

Facebook Business Background Introduction:

Facebook para empresas te proporciona las noticias, consejos y prácticas recomendadas más recientes para ayudarte a conseguir tus objetivos empresariales.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Facebook Business has been advertising and marketing on Facebook for many years. And Facebook Business has placed 2084 of ads on the Facebook platform in the last month. In the past few years,Facebook Business has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Facebook Business on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Facebook Business. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Facebook Business.

BigSpy

1.Facebook Business Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Facebook Business  Facebook Business  Facebook Business
Page Categories  Website  Website  Website
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Facebook Business Marketing Objectives Analysis: 

Facebook Business has been operating in Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Facebook Business best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Facebook Business Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Facebook Marketing Partners  Cursos gratis en línea Facebook Pazarlama Ortakları 
Ad Copy Text  Nos partenaires certifiés sont spécialisés dans les solutions créatives. Trouvez le votre et res...  Dale un vistazo a nuestros webinars gratuitos y regístrate ahora  Sertifikalı pazarlama ortaklarımız, problemleri yaratıcı bir şekild çözme konusunda uzmanlar...
Link Description  Trouvez le bon partenaire aujourd'hui  N/A  Doğru ortağı bugün bulun
Website Link  www.fb.com  www.facebook.com  www.fb.com
CTA  LEARN_MORE  SIGN_UP  LEARN_MORE
Text Word Count 131  65  173
Like 90  110  66

Facebook Business Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Facebook Business Top 1 ads got 90 likes. Facebook Business uses a sentence with the finishing touch title: “Facebook Marketing Partners”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Facebook Business shared 131 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Facebook Business should continue to optimize the ad content.

3.Facebook Business Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-06-10-2020-06-20  2020-05-12-2020-06-20  2020-06-10-2020-06-20
Landing Page Link  https://www.facebook.com/business/m/partner-directory/about-creative-platforms?content_id=ESfm3q0RMm9kool&ad_id=%7B%7Bad.id%7D%7D&platform=%7B%7Bplacement%7D%7D&site_source=%7B%7Bsite_source_name%7D%7D  https://www.facebook.com/business/boost/webinars/?refid=28&_ft_=adid.23844899724810432:qid.6827708822205028191:mf_story_key.8357915941186881956:is_sponsored.1:ei.AI@AQJEUPl4cUQ9X5VUGSXHbjoz-hAkgmHzNnW5fBVJR8-pNVdNmbqS6TclziqMB4fIBhxuRHSyMnGCeaBA6fmRzm-J:top_level_post_id.2816964368402893:content_owner_id_new.185130644919625:call_to_action_type.SIGN_UP:page_id.185130644919625:src.22:photo_id.857504218092920:story_location.5:story_attachment_style.video_direct_response_autoplay:view_time.1589699123:filter.h_nor:tds_flgs.3:actrs.185130644919625:page_insights.%7B%22185130644919625%22:%7B%22page_id%22:185130644919625,%22page_id_type%22:%22page%22,%22actor_id%22:185130644919625,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1589309574,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B2816964368402893%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:185130644919625,%22page_id%22:185130644919625,%22post_id%22:2816964368402893,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=*J*J*JH-R   https://www.facebook.com/business/m/partner-directory/about-creative-platforms?content_id=ESfm3q0RMm9kool&ad_id=6192546541883&platform=Facebook_Mobile_Feed&site_source=fb

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Facebook Business are successful.

Facebook Business Creative Analysis: 

Facebook Business placed a Video ad in 2020-06-10-2020-06-20, and got 90 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Facebook Business Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Morocco,Tunisia  N/A  Turkey
Language  French  Spanish  Turkish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Facebook Business has the best conversion in Morocco,Tunisia, and can advertise more in Morocco,Tunisia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Facebook Business Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-10-2020-06-20  2020-05-12-2020-06-20  2020-06-10-2020-06-20
During  11 days  40 days 11 days 
Like  90  110  66
Share  4  16  4
Comment  1  3  2

Advertising effectiveness is a direct manifestation of advertising. Facebook Business ‘s Top 1 ad received 90 likes, 4 shares, 1 comments in just 11 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Facebook Business, helping Facebook Business to grasp the ad data more clearly.