Top Ads on FaceApp

FaceApp Background Introduction:

Transform your face using Artificial Intelligence in just one tap! - Become more attractive - Add beautiful smile - Change gender - Get younger or older

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

FaceApp has been advertising and marketing on Facebook for many years. And FaceApp has placed 248 of ads on the Facebook platform in the last month. In the past few years,FaceApp has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for FaceApp on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for FaceApp. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from FaceApp.


1.FaceApp Top 3 Ads Basic Understanding

   top1  top2  top3
Name  FaceApp  FaceApp  FaceApp
Page Categories  App Page  App Page  App Page
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

FaceApp Marketing Objectives Analysis: 

FaceApp has been operating in App Page for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. FaceApp best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.FaceApp Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  FaceApp  N/A N/A 
Ad Copy Text  Selfie magic with just one tap. #1 iPhone app in 154 countries in 2019.  no setting  no setting
Link Description  N/A  N/A  N/A
Website Link
Text Word Count 71  0  0
Like 192  0  0

FaceApp Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. FaceApp Top 1 ads got 192 likes. FaceApp uses a sentence with the finishing touch title: “FaceApp”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. FaceApp shared 71 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is INSTALL_MOBILE_APP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. FaceApp should continue to optimize the ad content.

3.FaceApp Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-02-27-2020-06-19  2020-02-28-2020-04-28  2020-02-28-2020-04-28
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by FaceApp are successful.

FaceApp Creative Analysis: 

FaceApp placed a Video ad in 2020-02-27-2020-06-19, and got 192 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.FaceApp Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Guatemala  Portugal,Spain,India...  Portugal,Spain,India...
Language  English  N/A  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

FaceApp has the best conversion in Guatemala, and can advertise more in Guatemala in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.FaceApp Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-02-27-2020-06-19  2020-02-28-2020-04-28  2020-02-28-2020-04-28
During  114 days  61 days 61 days 
Like  192  0  0
Share  10  0  0
Comment  15  0  0

Advertising effectiveness is a direct manifestation of advertising. FaceApp ‘s Top 1 ad received 192 likes, 10 shares, 15 comments in just 114 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for FaceApp, helping FaceApp to grasp the ad data more clearly.