Top Ads on FXCM Markets

FXCM Markets Background Introduction:

Trade Forex, Gold, Oil, & Stock Indices with FXCM. Losses can exceed deposited funds.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

FXCM Markets has been advertising and marketing on Facebook for many years. And FXCM Markets has placed 197 of ads on the Facebook platform in the last month. In the past few years,FXCM Markets has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for FXCM Markets on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for FXCM Markets. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from FXCM Markets.

BigSpy

1.FXCM Markets Top 3 Ads Basic Understanding

   top1  top2  top3
Name  FXCM Markets  FXCM Markets  FXCM Markets
Page Categories  Financial Service  Financial Service  Financial Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

FXCM Markets Marketing Objectives Analysis: 

FXCM Markets has been operating in Financial Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. FXCM Markets best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.FXCM Markets Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Ride Into the Future!  Open an Account Now! Trade Forex and Gold with as little as $50. 
Ad Copy Text  Zero Commission Share Trading on Stocks, Forex, Crypto, Indices, Oil and Gold. Start Trading now! L...  Volatility Ahead! Trade the Global Markets. Losses can exceed deposited funds.  The Market is Moving - Open an Account Now and Start Trading. Losses can exceed deposited funds.
Link Description  Join Now  Learn how to open an account with FXCM in 3 easy steps. Start trading forex, stock and currency indices, commodities and cryptocurrencies!  Open an AccountIndices, Commodity, Crypto & FX Trading Opening an account with FXCM takes 3 easy steps: ...
Website Link  www.fxcm.com  www.fxcm.com  www.fxcm.com
CTA  SIGN_UP  SIGN_UP  LEARN_MORE
Text Word Count 133  81  97
Like 962  522  514

FXCM Markets Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. FXCM Markets Top 1 ads got 962 likes. FXCM Markets uses a sentence with the finishing touch title: “Ride Into the Future!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. FXCM Markets shared 133 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. FXCM Markets should continue to optimize the ad content.

3.FXCM Markets Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-12-2020-06-18  2020-04-21-2020-06-18  2020-01-16-2020-06-18
Landing Page Link  https://www.fxcm.com/markets/start/?utm_source=facebook&utm_medium=post&utm_campaign=6175551019199&utm_content=6175586863599&cmp=sfs-7010e000001GhZOAA0  https://www.fxcm.com/markets/open-account/?utm_source=facebook&utm_medium=post&utm_campaign=6169029331599&utm_content=6169102551399&cmp=sfs-7010e000001GhZOAA0   https://www.fxcm.com/markets/open-account/?utm_source=facebook&utm_medium=post&utm_campaign=SM-MM-FB_retargeting_marketismoving&cmp=sfs-7010e000001GazVAAS&fbclid=IwAR3SxyC0lS8EdxZpHcqa1p220kKIXY59mJnU_OZJeEqx9d-41BhtFAiCb3E

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by FXCM Markets are successful.

FXCM Markets Creative Analysis: 

FXCM Markets placed a Image ad in 2020-05-12-2020-06-18, and got 962 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.FXCM Markets Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Pakistan  Pakistan  Nepal,South Africa,Pakistan
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

FXCM Markets has the best conversion in Pakistan, and can advertise more in Pakistan in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.FXCM Markets Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-12-2020-06-18  2020-04-21-2020-06-18  2020-01-16-2020-06-18
During  38 days  59 days 155 days 
Like  962  522  514
Share  59  68  14
Comment  155  94  15

Advertising effectiveness is a direct manifestation of advertising. FXCM Markets ‘s Top 1 ad received 962 likes, 59 shares, 155 comments in just 38 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for FXCM Markets, helping FXCM Markets to grasp the ad data more clearly.