Top Ads on FTH

FTH Background Introduction:

The NEW dating app for Christian singles.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

FTH has been advertising and marketing on Facebook for many years. And FTH has placed 75 of ads on the Facebook platform in the last month. In the past few years,FTH has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for FTH on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for FTH. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from FTH.

BigSpy

1.FTH Top 3 Ads Basic Understanding

   top1  top2  top3
Name  FTH  FTH  FTH
Page Categories  Shopping & Retail  Product/Service  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

FTH Marketing Objectives Analysis: 

FTH has been operating in Shopping & Retail for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. FTH best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.FTH Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  FREE Delivery on all orders  Get the app ► Get the app ► 
Ad Copy Text  Cashbacks on the First wallet recharge. 500+ Groceries & Dairy products available at your doorstep b...  Find out why Christian singles are trying FTH!  Find out why Christian singles are trying FTH!
Link Description  N/A  N/A  N/A
Website Link  play.google.com  itunes.apple.com  itunes.apple.com
CTA  INSTALL_MOBILE_APP  INSTALL_MOBILE_APP  INSTALL_MOBILE_APP
Text Word Count 279  46  46
Like 6  118  33

FTH Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. FTH Top 1 ads got 6 likes. FTH uses a sentence with the finishing touch title: “FREE Delivery on all orders”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. FTH shared 279 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is INSTALL_MOBILE_APP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. FTH should continue to optimize the ad content.

3.FTH Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Video
Ad Time   2020-06-19-2020-06-20  2020-05-27-2020-06-18  2020-06-10-2020-06-17
Landing Page Link  http://play.google.com/store/apps/details?id=com.freshtohome.daily  http://itunes.apple.com/app/id1499137942   http://itunes.apple.com/app/id1499137942

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by FTH are successful.

FTH Creative Analysis: 

FTH placed a Image ad in 2020-06-19-2020-06-20, and got 6 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.FTH Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Canada,Puerto Rico,Guatemala...  Puerto Rico
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

FTH has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.FTH Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-19-2020-06-20  2020-05-27-2020-06-18  2020-06-10-2020-06-17
During  2 days  23 days 8 days 
Like  6  118  33
Share  1  9  6
Comment  1  30  24

Advertising effectiveness is a direct manifestation of advertising. FTH ‘s Top 1 ad received 6 likes, 1 shares, 1 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for FTH, helping FTH to grasp the ad data more clearly.