Top Ads on FT Content Solutions

FT Content Solutions Background Introduction:

Financial Times' content solutions help brands tell powerful stories that are relevant to our audience.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

FT Content Solutions has been advertising and marketing on Facebook for many years. And FT Content Solutions has placed 148 of ads on the Facebook platform in the last month. In the past few years,FT Content Solutions has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for FT Content Solutions on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for FT Content Solutions. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from FT Content Solutions.

BigSpy

1.FT Content Solutions Top 3 Ads Basic Understanding

   top1  top2  top3
Name  FT Content Solutions  FT Content Solutions  FT Content Solutions
Page Categories  Product/Service  Product/Service  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

FT Content Solutions Marketing Objectives Analysis: 

FT Content Solutions has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. FT Content Solutions best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.FT Content Solutions Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Sustainable packaging changes the way businesses think  Sustainability and innovation: Two sides of the same coin Are customers willing to pay more for sustainable packaging? 
Ad Copy Text  How Nestlé and Carlsberg are rethinking their product packaging  Companies can gain a competitive advantage from ESG and it can be very difficult for others to imita...  Are consumers willing to pay more for sustainable packaging?
Link Description  Sustainable packaging changes the way businesses think  Sustainability and innovation: Two sides of the same coin  Are customers willing to pay more for sustainable packaging?
Website Link  smurfit-kappa.ft.com  smurfit-kappa.ft.com  smurfit-kappa.ft.com
CTA      
Text Word Count 64  102  60
Like 175  20  31

FT Content Solutions Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. FT Content Solutions Top 1 ads got 175 likes. FT Content Solutions uses a sentence with the finishing touch title: “Sustainable packaging changes the way businesses think”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. FT Content Solutions shared 64 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. FT Content Solutions should continue to optimize the ad content.

3.FT Content Solutions Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-01-2020-06-16  2020-06-01-2020-06-15  2020-05-26-2020-06-07
Landing Page Link  https://smurfit-kappa.ft.com/packaging-sustainabilitys-hidden-opportunity?utm_source=FB&utm_medium=interests_content&utm_content=static&fbclid=IwAR1PynK4Ar4BDS2-M5WREYlM_N6bSR5gVvZdCf_BeggQyhHdyXVW1gBNLec  https://smurfit-kappa.ft.com/sustainability-the-mother-of-all-disruption?utm_source=FB&utm_medium=interests_content&utm_content=static&fbclid=IwAR2j3G5zkLxCImOlIfHCdAfG6kCMD4kcSadvOjp5MCt7UIvkRzPW2gblvy8   https://smurfit-kappa.ft.com/are-customers-willing-to-pay-more-for-sustainable-packaging?utm_source=FB&utm_medium=interests_content&utm_content=static&fbclid=IwAR0Cilazzyqtz-tFUhLi0-b2-c_-aWnijt11sRtXO0IcuSERxB_pEciLdOk

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by FT Content Solutions are successful.

FT Content Solutions Creative Analysis: 

FT Content Solutions placed a Image ad in 2020-06-01-2020-06-16, and got 175 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.FT Content Solutions Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

FT Content Solutions has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.FT Content Solutions Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-01-2020-06-16  2020-06-01-2020-06-15  2020-05-26-2020-06-07
During  16 days  15 days 13 days 
Like  175  20  31
Share  13  8  2
Comment  17  1  35

Advertising effectiveness is a direct manifestation of advertising. FT Content Solutions ‘s Top 1 ad received 175 likes, 13 shares, 17 comments in just 16 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for FT Content Solutions, helping FT Content Solutions to grasp the ad data more clearly.