Top Ads on FRANK by OCBC

FRANK by OCBC Background Introduction:

FRANK by OCBC is a financial literacy programme aimed at helping 16-29 year-olds navigate through adulthood without losing their sense of adventure.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

FRANK by OCBC has been advertising and marketing on Facebook for many years. And FRANK by OCBC has placed 49 of ads on the Facebook platform in the last month. In the past few years,FRANK by OCBC has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for FRANK by OCBC on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for FRANK by OCBC. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from FRANK by OCBC.

BigSpy

1.FRANK by OCBC Top 3 Ads Basic Understanding

   top1  top2  top3
Name  FRANK by OCBC  FRANK by OCBC  FRANK by OCBC
Page Categories  Financial Service  Financial Service  Financial Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

FRANK by OCBC Marketing Objectives Analysis: 

FRANK by OCBC has been operating in Financial Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. FRANK by OCBC best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.FRANK by OCBC Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  FRANK by OCBC  FRANK by OCBC FRANK by OCBC 
Ad Copy Text  Unsure what steps to take on your quest towards financial independence? Get the full rundown of the ...  It’s always picture-perfect moments with the FRANK Account & Debit Card. Pick from over 60 sweet c...  It’s always picture-perfect moments with the FRANK Account & Debit Card. Pick from over 60 sweet c...
Link Description  N/A  N/A  N/A
Website Link  ad.doubleclick.net  ad.doubleclick.net  ad.doubleclick.net
CTA    GET_OFFER  GET_OFFER
Text Word Count 674  329  329
Like 0  49  31

FRANK by OCBC Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. FRANK by OCBC Top 1 ads got 0 likes. FRANK by OCBC uses a sentence with the finishing touch title: “FRANK by OCBC”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. FRANK by OCBC shared 674 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. FRANK by OCBC should continue to optimize the ad content.

3.FRANK by OCBC Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Others  Others
Ad Time   2020-06-17-2020-06-18  2020-05-14-2020-06-11  2020-05-14-2020-06-10
Landing Page Link  https://ad.doubleclick.net/ddm/trackclk/N997955.139015FACEBOOKSG/B24058692.274800377;dc_trk_aid=469392399;dc_trk_cid=133344827;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=?fbclid=IwAR2kNZ5OsO8V3MyPA3du67hIBrBteP615aLMSLOy6MW2-HlRZV89CwOi5l4  https://www.frankbyocbc.com/products/accounts/frank-account/?AgentSourceCode=FRVFBK&cid=Frank:Accounts:FRANK:OC0108-FRANK-Account-Debit-Card-Feb-Apr-Promo:May2020:social:FB-IG:LAL-Webvisitor:20CashCredit_Frame2:Carousel:Acquisition-16_19   https://www.frankbyocbc.com/products/accounts/frank-account/?AgentSourceCode=FRVFBK&cid=Frank:Accounts:FRANK:OC0108-FRANK-Account-Debit-Card-Feb-Apr-Promo:May2020:social:FB-IG:LAL-Webvisitor:20CashCredit_Frame3:Carousel:Acquisition-20_24

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by FRANK by OCBC are successful.

FRANK by OCBC Creative Analysis: 

FRANK by OCBC placed a Carousel ad in 2020-06-17-2020-06-18, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.FRANK by OCBC Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

FRANK by OCBC has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.FRANK by OCBC Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-17-2020-06-18  2020-05-14-2020-06-11  2020-05-14-2020-06-10
During  2 days  29 days 28 days 
Like  0  49  31
Share  1  2  2
Comment  0  0  1

Advertising effectiveness is a direct manifestation of advertising. FRANK by OCBC ‘s Top 1 ad received 0 likes, 1 shares, 0 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for FRANK by OCBC, helping FRANK by OCBC to grasp the ad data more clearly.