Top Ads on FRANCE 24

FRANCE 24 Background Introduction:

· Twitter : https://f24.my/TWfr · YouTube : https://f24.my/YTfr · Soundcloud : https://f24.my/SC · Newsletters : https://f24.my/NLfr

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

FRANCE 24 has been advertising and marketing on Facebook for many years. And FRANCE 24 has placed 1183 of ads on the Facebook platform in the last month. In the past few years,FRANCE 24 has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for FRANCE 24 on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for FRANCE 24. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from FRANCE 24.

BigSpy

1.FRANCE 24 Top 3 Ads Basic Understanding

   top1  top2  top3
Name  FRANCE 24  FRANCE 24  FRANCE 24
Page Categories  Financial Service  Website  Website
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  prestashop  prestashop

FRANCE 24 Marketing Objectives Analysis: 

FRANCE 24 has been operating in Financial Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. FRANCE 24 best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.FRANCE 24 Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  VTE France Vivez l'aventure PME !  Motorisation portail coulissant La Qualité de Service en plus 
Ad Copy Text  Les meilleurs travaillent en binôme. Avez-vous trouvé le vôtre ? Rendez-vous sur le job board dé...  no setting  no setting
Link Description  Le Volontariat territorial en entreprise (VTE) vise à inciter les étudiants bac+2 à bac+5 à s’orienter vers les PME dans les territoires. C’est l’opportunité pour eux de vivre une expérience 360° et d’acquérir une connaissance fine de l’entreprise et de ses métiers.  France Automatismes - Connecté à vos attentes  Connecté à vos attentes
Website Link  www.vte-france.fr  www.france-automatismes.com  www.france-automatismes.com
CTA  LEARN_MORE  LEARN_MORE  SHOP_NOW
Text Word Count 168  0  0
Like 29  0  0

FRANCE 24 Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. FRANCE 24 Top 1 ads got 29 likes. FRANCE 24 uses a sentence with the finishing touch title: “VTE France Vivez l'aventure PME !”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. FRANCE 24 shared 168 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. FRANCE 24 should continue to optimize the ad content.

3.FRANCE 24 Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-15-2020-06-20  2020-05-04-2020-06-20  2019-08-14-2020-06-20
Landing Page Link  https://www.vte-france.fr/?fbclid=IwAR12rxw4RAxI12FpwbebrL1AW6bMFQkRj_GPzmQvDU18h0UcrXwuUK4_pAI  https://www.france-automatismes.com/motorisation-portail-coulissant/11263-kit-bft-e-deimos-bt-portail-coulissant-400kg-plus-avec-cremailleres-3663432009200.html   https://www.france-automatismes.com/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by FRANCE 24 are successful.

FRANCE 24 Creative Analysis: 

FRANCE 24 placed a Image ad in 2020-06-15-2020-06-20, and got 29 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.FRANCE 24 Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Morocco  France  France
Language  French  French  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

FRANCE 24 has the best conversion in Morocco, and can advertise more in Morocco in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.FRANCE 24 Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-15-2020-06-20  2020-05-04-2020-06-20  2019-08-14-2020-06-20
During  6 days  48 days 312 days 
Like  29  0  0
Share  4  0  0
Comment  4  0  0

Advertising effectiveness is a direct manifestation of advertising. FRANCE 24 ‘s Top 1 ad received 29 likes, 4 shares, 4 comments in just 6 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for FRANCE 24, helping FRANCE 24 to grasp the ad data more clearly.