Top Ads on FOUR PAWS International

FOUR PAWS International Background Introduction:

FOUR PAWS is an animal welfare charity that was founded in 1988 in Austria.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

FOUR PAWS International has been advertising and marketing on Facebook for many years. And FOUR PAWS International has placed 444 of ads on the Facebook platform in the last month. In the past few years,FOUR PAWS International has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for FOUR PAWS International on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for FOUR PAWS International. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from FOUR PAWS International.

BigSpy

1.FOUR PAWS International Top 3 Ads Basic Understanding

   top1  top2  top3
Name  FOUR PAWS International  FOUR PAWS International  FOUR PAWS International
Page Categories  Nonprofit Organization  Nonprofit Organization  Nonprofit Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

FOUR PAWS International Marketing Objectives Analysis: 

FOUR PAWS International has been operating in Nonprofit Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. FOUR PAWS International best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.FOUR PAWS International Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Be part of the movement  Sign the petition Help the bears in Vietnam 
Ad Copy Text  #ResetTheWorld Now is the time for a change! We cannot continue as before. Join us in taking consci...   Heartbreaking. While reporting on the dog meat trade in Southeast Asia, our team could not hold bac...  The bears in Vietnam are still counting on your help. Support the campaign by signing the petition!
Link Description  Sign the pledge NOW!  We are their hope.  Sign the petition!
Website Link  help.four-paws.org  help.four-paws.org  help.four-paws.org
CTA  LEARN_MORE  LEARN_MORE  
Text Word Count 173  157  99
Like 474  4087  205

FOUR PAWS International Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. FOUR PAWS International Top 1 ads got 474 likes. FOUR PAWS International uses a sentence with the finishing touch title: “Be part of the movement”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. FOUR PAWS International shared 173 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. FOUR PAWS International should continue to optimize the ad content.

3.FOUR PAWS International Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Image
Ad Time   2020-06-08-2020-06-19  2019-10-09-2020-06-19  2020-02-19-2020-06-18
Landing Page Link  https://help.four-paws.org/en/reset-the-world?fbclid=IwAR1N-NPAJSqBQ0oplw9791eTk051fUd6ZVt_3Yqlp0CUPbTqB4ozjJkW0zk  https://help.four-paws.org/en-AU/end-dog-and-cat-meat-trade-southeast-asia?utm_source=facebook&utm_medium=fb-ad&utm_campaign=dcmt&utm_term=dogs&utm_content=dcmt007   https://help.four-paws.org/en/save-saddest-bears-end-bear-farming-vietnam?fbclid=IwAR3b0wBSvyjBwKyOJ3uN-NxAAy8S7LXImEjkc42qUAGWBmPM7kMBWbET1vs

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by FOUR PAWS International are successful.

FOUR PAWS International Creative Analysis: 

FOUR PAWS International placed a Video ad in 2020-06-08-2020-06-19, and got 474 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.FOUR PAWS International Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Pakistan,Algeria  Australia  Latvia
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

FOUR PAWS International has the best conversion in Pakistan,Algeria, and can advertise more in Pakistan,Algeria in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.FOUR PAWS International Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-08-2020-06-19  2019-10-09-2020-06-19  2020-02-19-2020-06-18
During  12 days  255 days 121 days 
Like  474  4087  205
Share  193  7719  140
Comment  24  3930  25

Advertising effectiveness is a direct manifestation of advertising. FOUR PAWS International ‘s Top 1 ad received 474 likes, 193 shares, 24 comments in just 12 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for FOUR PAWS International, helping FOUR PAWS International to grasp the ad data more clearly.