Top Ads on FORKS OVER KNIVES

FORKS OVER KNIVES Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

FORKS OVER KNIVES has been advertising and marketing on Facebook for many years. And FORKS OVER KNIVES has placed 68 of ads on the Facebook platform in the last month. In the past few years,FORKS OVER KNIVES has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for FORKS OVER KNIVES on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for FORKS OVER KNIVES. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from FORKS OVER KNIVES.

BigSpy

1.FORKS OVER KNIVES Top 3 Ads Basic Understanding

   top1  top2  top3
Name  FORKS OVER KNIVES  FORKS OVER KNIVES  FORKS OVER KNIVES
Page Categories  Movie  Movie  Movie
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

FORKS OVER KNIVES Marketing Objectives Analysis: 

FORKS OVER KNIVES has been operating in Movie for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. FORKS OVER KNIVES best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.FORKS OVER KNIVES Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  25% OFF  Free 14 Day Trial The Easiest Way To Go Plant-Based! 
Ad Copy Text  Plant-based cooking doesn't have to be intimidating! Master delicious recipes with two flexible onli...  With delicious recipes delivered on a weekly basis, Forks Meal Planner makes the plant-based lifesty...  ★★★★★ “I love the planning, how easy it is to swap meals, how delicious and easy the rec...
Link Description  Plant-based cooking course  Plant-based meal planner.  Try Forks Meal Planner for free. Receive customized weekly recipe plans, grocery lists, and prep guides.
Website Link  www.forksoverknives.com  www.forksoverknives.com  www.forksoverknives.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 111  117  445
Like 153  16  1007

FORKS OVER KNIVES Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. FORKS OVER KNIVES Top 1 ads got 153 likes. FORKS OVER KNIVES uses a sentence with the finishing touch title: “25% OFF”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. FORKS OVER KNIVES shared 111 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. FORKS OVER KNIVES should continue to optimize the ad content.

3.FORKS OVER KNIVES Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-03-06-2020-06-04  2020-05-28-2020-06-03  2019-07-22-2020-05-17
Landing Page Link  https://www.forksoverknives.com/cooking-course-2/  https://www.forksoverknives.com/meal-planner/   https://www.forksoverknives.com/meal-planner-2/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by FORKS OVER KNIVES are successful.

FORKS OVER KNIVES Creative Analysis: 

FORKS OVER KNIVES placed a Video ad in 2020-03-06-2020-06-04, and got 153 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.FORKS OVER KNIVES Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Thailand  United States  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

FORKS OVER KNIVES has the best conversion in Thailand, and can advertise more in Thailand in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.FORKS OVER KNIVES Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-06-2020-06-04  2020-05-28-2020-06-03  2019-07-22-2020-05-17
During  91 days  7 days 301 days 
Like  153  16  1007
Share  11  1  350
Comment  2  1  48

Advertising effectiveness is a direct manifestation of advertising. FORKS OVER KNIVES ‘s Top 1 ad received 153 likes, 11 shares, 2 comments in just 91 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for FORKS OVER KNIVES, helping FORKS OVER KNIVES to grasp the ad data more clearly.