Top Ads on FOCO

FOCO Background Introduction:

Premier manufacturer of officially licensed sports and novelty products.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

FOCO has been advertising and marketing on Facebook for many years. And FOCO has placed 633 of ads on the Facebook platform in the last month. In the past few years,FOCO has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for FOCO on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for FOCO. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from FOCO.

BigSpy

1.FOCO Top 3 Ads Basic Understanding

   top1  top2  top3
Name  FOCO  FOCO  FOCO
Page Categories  Health/Beauty  Other  Health/Beauty
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  wordpress  N/A

FOCO Marketing Objectives Analysis: 

FOCO has been operating in Health/Beauty for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. FOCO best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.FOCO Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Neo Química  15 Armadilhas da Maternidade Beleza em foco 
Ad Copy Text  Você tem um negócio com potencial de impacto e que provoca mudanças reais na vida dos brasileiros...  no setting  Dicas bacanas e funcionais sobre beleza...nosso foco é a sua beleza!
Link Description  N/A  N/A  Dicas bacanas e funcionais sobre beleza...nosso foco é a sua beleza!
Website Link  neoacelera.com.br  maenofoco.com.br  www.facebook.com
CTA    LEARN_MORE  LIKE_PAGE
Text Word Count 279  0  69
Like 312  0  23

FOCO Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. FOCO Top 1 ads got 312 likes. FOCO uses a sentence with the finishing touch title: “Neo Química”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. FOCO shared 279 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. FOCO should continue to optimize the ad content.

3.FOCO Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Image
Ad Time   2020-06-14-2020-06-20  2020-06-12-2020-06-19  2020-06-17-2020-06-19
Landing Page Link  https://neoacelera.com.br/?utm_source=facebook&utm_medium=carrossel&utm_campaign=onda1_carrossel1&fbclid=IwAR3ANjUzIpDLssDEmWNTw_-5_ovibA3ljZpbZFCn2-fFgFhvpZf4SktjM4Y  http://maenofoco.com.br/15-armadilhas/   https://www.facebook.com/dicadebelezaemfoco/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by FOCO are successful.

FOCO Creative Analysis: 

FOCO placed a Carousel ad in 2020-06-14-2020-06-20, and got 312 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.FOCO Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Brazil  Brazil
Language  Portuguese  Portuguese  Portuguese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

FOCO has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.FOCO Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-14-2020-06-20  2020-06-12-2020-06-19  2020-06-17-2020-06-19
During  7 days  8 days 3 days 
Like  312  0  23
Share  23  0  0
Comment  20  0  0

Advertising effectiveness is a direct manifestation of advertising. FOCO ‘s Top 1 ad received 312 likes, 23 shares, 20 comments in just 7 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for FOCO, helping FOCO to grasp the ad data more clearly.