Top Ads on FLY Open Air

FLY Open Air Background Introduction:

FLY presents FLY Open Air. Showcasing the planet's top electronic live acts & DJs in unique locations around Scotland.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

FLY Open Air has been advertising and marketing on Facebook for many years. And FLY Open Air has placed 54 of ads on the Facebook platform in the last month. In the past few years,FLY Open Air has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for FLY Open Air on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for FLY Open Air. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from FLY Open Air.

BigSpy

1.FLY Open Air Top 3 Ads Basic Understanding

   top1  top2  top3
Name  FLY Open Air  FLY Open Air  FLY Open Air
Page Categories  Festival  Festival  Festival
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

FLY Open Air Marketing Objectives Analysis: 

FLY Open Air has been operating in Festival for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. FLY Open Air best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.FLY Open Air Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Get your tickets now!  FLY Open Air | Hopetoun House 2020 FLY Open Air Festival | Hopetoun House 2019 
Ad Copy Text  ⚔️ Full lineup announced for FLY Open Air's 4th edition at Hopetoun House May 2020 ⚔️  FLY Open Air returns to Scotland's finest stately home - Hopetoun House - for our 8th edition of the...  FLY Open Air Festival | The New World ️⚔️️ Tickets here: https://bit.ly/2FZ7WzH LINEUP: Nin...
Link Description  Headliners: Peggy Gou, Dixon, DJ Koze & Adriatique.  Fête · 11 946 personnes  Art · 20,362 people
Website Link  www.residentadvisor.net  www.facebook.com  www.facebook.com
CTA  BOOK_TRAVEL  EVENT_RSVP  EVENT_RSVP
Text Word Count 93  238  573
Like 7  39  70

FLY Open Air Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. FLY Open Air Top 1 ads got 7 likes. FLY Open Air uses a sentence with the finishing touch title: “Get your tickets now! ”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. FLY Open Air shared 93 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. FLY Open Air should continue to optimize the ad content.

3.FLY Open Air Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-01-31-2020-02-05  2020-01-07-2020-01-13  2019-04-02-2019-04-24
Landing Page Link  https://www.residentadvisor.net/events/1350512  https://www.facebook.com/1052673171436141/posts/2722697121100396/   https://www.facebook.com/1052673171436141/posts/2202223059814474/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by FLY Open Air are successful.

FLY Open Air Creative Analysis: 

FLY Open Air placed a Video ad in 2020-01-31-2020-02-05, and got 7 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.FLY Open Air Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  United Kingdom,France,Netherlands...
Language  German  French  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

FLY Open Air has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.FLY Open Air Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-01-31-2020-02-05  2020-01-07-2020-01-13  2019-04-02-2019-04-24
During  6 days  7 days 23 days 
Like  7  39  70
Share  0  0  0
Comment  1  7  16

Advertising effectiveness is a direct manifestation of advertising. FLY Open Air ‘s Top 1 ad received 7 likes, 0 shares, 1 comments in just 6 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for FLY Open Air, helping FLY Open Air to grasp the ad data more clearly.